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HDMA Track and Trace Technology Seminar - A Snapshot

Written By: Peter Monahan

Wednesday, December 16, 2009

I recently attended the HDMA Trace and Trace Technology seminar in MD. It was my first HDMA seminar, and even though attendance was down from previous years, it was a great opportunity to catch up with many existing TraceLink customers.



The focus of the seminar was on serialization and EPCIS much more than ePedigree. The general feeling seems to be that if an organization can tackle the serialization/EPCIS challenges that lay ahead, then pedigrees should follow on relatively easily. To an extent, I can see this point as many of the underlying technologies and some of the processes are shared between the domains. Yet, based on the work that we did back at SupplyScape on the harmonization of serialization/EPCIS/ePedigree, much depends on the definition of 'pedigree' and the specific use cases that you want to support in business operations. If serialization and EPCIS efforts push towards "point in time authentication" rather than end-to-end chain of custody, there will still be much work to do to incorporate the pedigree model.

Here are my takeaways from the sessions and coffee break discussions:

Pedigree Regulations
Not much has changed regarding pedigree regulations. There have been a few changes to some of the state regulations (e.g. CO delayed to 2017), but for the most part, it is status quo. In discussions, most people seem to think that the FDA will eventually develop nationwide regulations that are relatively close to the CA regulations. Unfortunately, the representative from the FDA did not seem ready to discuss the issue in any great detail at the event and did not offer any particularly new insights. I suspect there might have been a desire to keep a low profile given the policy tug of war going on in Washington. However, he did use the term “centralized database” at one point when speaking about technologies, which became a talking point in a few follow-on discussions that I participated in.

CA Compliance Readiness
While in the past, much of the serialization discussion in the U.S. centered on California, today, the majority of the serialization efforts among manufacturers are occurring in Europe, not in the U.S. As a result, U.S. based serialization vendors are shifting personnel to Europe or partnering with local companies to meet demand.

In an interesting case of financial tug-of-war, supply chain operational departments seem to be struggling to get budget for serialization pilots in 2010 when the CA regulations are still 5-6 years away even though they expect it to take multiple years to achieve full CA compliant serialization in production. A familiar refrain from those who have limited pilots in place to those who don’t is: “better get started soon or you won’t make it”.

This leaves open the question of tying the two threads together. Work is going on in Europe and resources are being shifted there yet initiatives in the U.S. are being starved. One would like to say that the European projects are a good testing ground for the requirements of CA and perhaps Federal initiatives. Yet, knowing the unique technical and process challenges in Europe, my take is: Don’t bet on it!

Interoperability Challenges
The industry as a whole continues to struggle with the interoperability of the various available technologies. The roundtable discussion regarding serial number aggregation, inference and data management drew large groups who engaged in some vibrant debates.

Heather Zenk from AmerisourceBergen, who is a licensed pharmacist, brought the plight of the pharmacist to the forefront. With so many technologies being discussed, tested and piloted, organizations need to make sure that they do not forget the pharmacist at the end of the line who may not necessarily be technically savvy and who cannot be expected to support a different technology from each vendor. These questions arise at every step in the supply chain, although in my experience the pharmacy has to deal with the added complexity of supporting the “pharmacist bench” along with the normal receiving and internal distribution processes.

The industry, regulatory bodies and standards orgs clearly have their work cut out to define acceptable approaches to provide full end-to-end product traceability.

GS1 2015 Readiness Program
One item that I heard a fair number of people discussing is the GS1 2015 Readiness Program that Bob Celeste announced. GS1 plans to simulate serialized products moving through the supply chain to help organizations gain valuable experience without having to spin up full trading partner pilots. Follow this link for more information.

All in all, it was a good event although you could feel the reticence of the audience in truly committing towards any one initiative. Perhaps understandable after the past few years of "hurry up and wait". The unfortunate thing is that this cycle will probably continue until more clarity is provided on many fronts.

Cancer Care Centers seek ePedigree counterfeiting protection

Written By: Brian Daleiden

Sunday, November 22, 2009

Interesting little article popped up today by San Antonio TV station KENS 5 that discussed how the Cancer Care Centers of South Texas are using E-Pedigree for drug counterfeiting protection. CCS uses an ePedigree-based online tracking system to help caregivers validate the authenticity of pharmaceuticals prior to their delivery or dispensation to patients. The ePedigree system helps create a secure chain of custody as a drug moves along the supply chain while providing a quick snapshot of this chain of custody at any time via a browser-based portal available at point of dispensation. For cancer drugs, providing traceability through this kind of anti-counterfeit barrier has been particularly important to establish as the high value and demand of these pharmaceuticals make them noted targets for counterfeiters.

Unlike many stories of these types, it was the human element of this story that caught my eye. Often, the human side of the equation gets lost when talking about anti-counterfeiting technologies and supply chain traceability initiatives. The bits, bytes, system integration and other business issues typically come to the foreground instead. Perhaps this is understandable given everyone has a business to run and drug track and trace systems can be likened to an insurance policy against counterfeiting, diversion, theft, etc. Thus, a poignant comment made by an oncologist in the story tended to stand out to me: “It’s very important for patients to feel that where they are getting treated, they’re actually getting what’s prescribed for them because it’s a matter of life and death,” explained oncologist Dr. Anu Dham. “It’s cancer treatment.”

I also have more than a casual interest in a story like this as CCS is affiliated with US Oncology, a leading cancer treatment and research network. US Oncology has been a long standing customer of TraceLink / SupplyScape and we have worked closely with USO to assist them in building out their portal-based online drug tracking system. I haven't had the opportunity to visit one of USO's clinics in the past like several of my colleagues here have. So, little stories like these are particularly nice when they give you a little snapshot of those fighting the good fight "from the field".

PDMA drug pedigree reemerges...or does it?

Written By: Brian Daleiden

Tuesday, November 10, 2009

I was thinking about PDMA this week. What PDMA you ask? I am referring to the Prescription Drug Marketing Act of 1987 (enacted by Congress in 1988) that contained several clauses intended help protect American consumers and the overall drug supply from the risk of counterfeit, diverted or adulterated pharmaceuticals. To this end, PDMA established that a “pedigree” or chain of custody of the drug would be created that provided legitimate participants in the drug distribution system with a history of a drug's source.



Why was I thinking about PDMA? Because in a little noticed action back in September, the Federal District Court in Eastern New York threw out a suit (RxUSA Wholesale Inc. v. Alcon Laboratories Inc. et al.) which had the effect of creating an injunction against the FDA from implementing the law. [Kudos to Pharmaceutical Commerce for its coverage of this event.] Thus ends another saga in the somewhat tumultuous history of the PDMA and its supporting rules.

For those that weren’t keeping score, here are the highlights. After enactment, the PDMA was modified by the Prescription Drug Amendments Act of 1992. The PDMA required the FDA to promulgate implementing regulations with respect to the pedigree provisions. As a result, the agency issued a proposed rule in 1994 and published a set of final regulations to the Federal Register (64 FR 67720) in 1999. Due to a variety of concerns raised at the time, the FDA delayed the effective date of two sections of the law. In 2006, the FDA finally announced that it would no longer delay the effective date and everything looked set for December 1, 2006. Until…that is…a complaint was filed in federal district court by a set of wholesale distributors which sought judgment against 21 CFR 203.50 for a variety of reasons including potentially anti-competitive behavior. The complaint was quickly followed up with a movement for preliminary injunction seeking to stay the effective date once again until there was a final resolution of the case. The FDA appealed in the spring of 2007, the injunction stopping enforcement against non-Authorized Distributors of Record was upheld in July 2007 and the issue bounced around in the courts for the next two years. With this September 2009 ruling in New York, that time seems to have come.

What I am curious about is what next shoe will drop. The regulatory environment is very different now in 2009 than it was back in 2006. Back then, Florida had just implemented a pretty stringent set of pedigree regulations that had caused an initial upsurge in industry adoption of pedigreed drug products. California was coming right on the heels of Florida in 2007 and numerous other states were either enacting or discussing pedigree regulations. So, even though PDMA had its own unique set of data and process rules, it was just one more requirement to put into the hopper while companies were very active with projects in this area.

Today, life is different. The state environment is much less active, particularly given the California delay to 2015+. Many companies have already implemented their systems and processes to handle current business and operational requirements in this area. Much of the current work going on focuses on drug serialization, secure distribution and overall pharmaceutical traceability pilots. Instead, all eyes are turned towards the federal government but for very different reasons than PDMA. The FDA’s Amendments Act of 2007 (FDAAA) kicked off a set of initiatives and FDA guidance, one facet of which relates to the development of standardized numerical identifiers (SNIs) for prescription drug packages. As originally stated, by March 2010, the FDA shall develop a standard identifier and by October 2012 all manufacturers and repackagers of pharmaceutical drugs in the US have to have applied package level SNI’s to their product lines. In addition, bills such as Buyer-Matheson and others continue to get introduced in Congress which have varying levels of pedigree, pharmaceutical traceability, drug serialization and other track and trace requirements. And yes…there is something about heath care reform I seem to remember hearing something about.

While there are a myriad of details related to the FDAAA, SNIs and the general concept of a serialized “federal pedigree” which are beyond the scope of this particular post, it does throw into question the current role of the PDMA pedigree and the FDA’s support of it. Now that the road is clear, will the FDA push forward with more vigorous enforcement beyond than which was laid out in the Compliance Policy Guide back in 2006? Will the FDA keep its powder dry given the onset of new regulations stemming from FDAAA and other federal initiatives? Will the ongoing health care reform debate and its implications for FDA policy keep this issue generally on the back burner for now? Finally, does the concept of “pedigree” as defined in PDMA even make sense in this environment? With all the ongoing analysis, debate and technology work occurring in serialization technology, EPCIS systems and other track and trace approaches, is the best approach to just start fresh with pharmaceutical traceability?

My view is that it might be hard for the FDA to justify any aggressive enforcement of PDMA at this point given the potential for new pharmaceutical traceability requirements next year and the uncertain implications for the industry given health care reform.

I see that at the upcoming HDMA Track and Trace Technology event starting on Nov. 30th, David Dorsey, Deputy Commissioner for Policy, Planning and Budget for the FDA will be speaking. Mr. Dorsey’s presentation will cover broad ground including the aforementioned FDAAA regulations and the SNI initiative. It will be interesting to see if Mr. Dorsey will also provide a glimpse in to the current thinking on PDMA. Our own Peter Monahan will be providing a detailed readout of the entire HDMA event. So, check back to see if PDMA has emerged from the shadows and what other hot button issues have bubbled up!