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TraceLink Joins Industry Leaders to Discuss Serialization Interoperability

September 21, 2014

TraceLink Inc., the leader in protecting patient safety and enabling health for global Life Sciences, is joining a noted group of industry leaders at the upcoming Round Table on Open Architecture for Track and Trace to discuss interoperability between packaging line systems, serialization management systems and track and trace compliance solutions. Brian Daleiden, Vice President of Marketing at TraceLink, will provide insights from dozens of US, China and other global compliance deployments during the meeting taking place September 24, 2014.

“Global serialization and related track and trace compliance regulations will cover over 40 countries and more than 10 billion units of pharmaceuticals by 2018,” said Daleiden. “It is imperative that common standards and tightly coordinated yet flexible ways of connecting between business, line management, serialization and traceability systems be established to ensure that pharmaceutical companies and their CMO/CPO partners have the required operational efficiency and supply flexibility. This meeting is a great opportunity to further align the needs of end-users and solution providers as companies prepare for US, Brazil, EU and other emerging regulatory deadlines.

Brian will be joining a noted group of pharmaceutical industry thought leaders at the Track and Trace Roundtable meeting, including Optel Vision, Astellas, Abbott Laboratories, Fresenius Kabi, Mylan, Novartis, Teva and more.

Who: Brian Daleiden, Vice President of Marketing, TraceLink

What: Round Table on Open Architecture for Track and Trace

When: Wednesday, September 24, 2014

Where: Sheraton Frankfurt Airport Hotel and Conference Center, Frankfurt Germany

Developed in 2009 and continuously evolved to meet the needs of the pharma supply chain, the TraceLink Life Sciences Cloud is the only secure cloud-based network platform designed for mission-critical Life Sciences operations. The Life Sciences Cloud provides a highly connected and agile network and supply chain control tower linking tens of thousands of pharmaceutical companies, CMO/CPOs, 3PLs, wholesalers and pharmacies for global track and trace compliance and improved external supply network performance.

The TraceLink Life Sciences Cloud provides complete end-to-end serialization, track and trace, and compliance reporting on an integrated Amazon AWS Cloud-based application platform. A single link to TraceLink’s validated and audited platform provides complete connectivity to all contract partners, suppliers and trading partners in a company’s business network regardless of technical capabilities or data exchange preferences. On the platform, capabilities include:

  • Complete serialization support across the lifecycle of a serial number including Serial Number Management, Serial Number Exchange and Serialized Operations Management for US, China, Korea, Brazil, the EU and other markets
  • Integrated government reporting for product and transaction reporting regulations in countries like China
  • A complete Transaction History Management System, Product Track, which delivers integrated tracing and verification support for both lot-level and serialized products for US DSCSA compliance

Learn more about TraceLink’s pharmaceutical track and trace solutions and supply network tower applications at

About TraceLink

TraceLink protects patients and enables health for companies across the global Life Sciences supply network through the TraceLink Life Sciences Cloud. The TraceLink Life Sciences Cloud is an Amazon AWS-based cloud application platform which enables complete global connectivity, visibility and traceability of pharmaceuticals from ingredient to patient. A single point and click connection to the Life Sciences Cloud creates a supply chain control tower that delivers the information, insight and collaboration needed to improve performance and reduce risk across global supply, manufacturing and distribution operations. Winner of numerous industry awards including the Amazon AWS Global Start-Up Challenge Grand Prize and the Edison Award for Innovation in Health Management, the TraceLink Life Sciences Cloud is trusted by thirteen of the top-20 pharmaceutical companies and businesses across the globe to meet strategic goals in ensuring global compliance, fighting drug counterfeiting, improving on-time and in-full delivery, protecting product quality and reducing operational cost. For more information on TraceLink and our solutions, visit

TraceLink is funded by FirstMark Capital. FirstMark Capital is an early stage venture capital firm based in New York City. FirstMark’s mission is to partner with exceptional entrepreneurs who are changing the world by solving meaningful problems. FirstMark has built a deeply engaged community among the extraordinary teams in the FirstMark network to spread ideas and opportunities. FirstMark is privileged to work alongside the founders of remarkable businesses like Pinterest, Lumosity, Aereo, TapAd, Shopify, Riot Games, and dozens more. Visit FirstMark in New York City or online at and @FirstMarkCap.

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