TraceLink Blog Authors

The TraceLink team of blog authors below is dedicated to keeping an eye on emerging trends, key issues and new business performance opportunities for companies at all points in the global pharmaceutical supply network.



Shabbir Dahod
President and CEO
Shabbir sets the stage for cutting edge innovation by focusing on the intersection of emerging technology, business management and industry relationships. Pulling from a deep history of industry collaboration, he identifies how the integration of business processes and teams across enterprise boundaries can lead to true business transformation. Diving deeper, Shabbir examines the process and information gaps that exist across business partnerships that lead to loss of revenue, increase in expenses and decrease in competitiveness. Shabbir identifies how these gaps can be closed by connecting people, processes and information for tangible mutual benefit.


Peter Spellman
SVP Products and SaaS
Peter typifies the work hard, play hard ethic, doing everything in a big way and his approach to creating products is no exception. He continually vacuums in ideas and insights from everyday life to identify innovative directions in product functionality, security, scalability and usability. Artfully combining leading edge "what if you could" notions with a grounded view of technical and developmental realities, Peter examines how the phrase "agile" in a software company can describe the corporate way of life and not just the product development methodology. Peter also pulls forth a wealth of previous research and current product concepts to demonstrate how people, processes and information can be connected in unexpected ways for unexpected value.


Lucy Deus
VP Products
Lucy is passionate about the people involved in the pharmaceutical supply network and the processes and technologies they use. She provides new insight into pharma business operations gained through numerous conversations with users from companies at all points in the supply chain including pharmaceutical companies, contract manufacturing and packaging partners, suppliers and distributors. Lucy examines the diverse challenges faced by team members in their daily job and the opportunities to reduce time, effort and errors through better coordination and communication with team members and business partners. Lucy also takes these insights and demonstrates how they can be leveraged to better manage the pharmaceutical company - contract service provider - supplier relationship as a whole. In addition, Lucy draws upon her previous research into and development of collaborative workspaces. She investigates how these workspaces and related social media tools may be leveraged to break down operational silos and business barriers, enhancing performance and agility on both sides of the business relationship.


John Kordash
VP SaaS and CIO
John lives and breathes technology in all facets of his life, both personal and professional. Drawing on a varied background in building technical infrastructures from the ground up, John has a keen interest in the potential of new technologies to connect people, places and things together. He surveys the emerging cloud computing landscape down to its core, providing both business perspective and deep technical analysis of how and why this technology may be leveraged throughout the supply network. John takes the technobabble and turns it into plain English, providing actionable insights for leaders across the organization.


Brian Daleiden
VP Marketing
Brian loves to look at the big trends in the global pharmaceutical supply network and dive into the numerous questions these trends raise for all participants. He keeps an eye on what the analysts and pundits are saying, how companies are reacting and what it all might mean for business strategy. Brian tracks subjects such as supply and demand globalization, the shifting focus of drug development and product portfolios, the virtualization of pharmaceutical companies and the ongoing threat of counterfeiting and diversion. Brian also examines how business leaders and team members leverage the Web to search for ideas and communicate with others on solutions to these challenges by using tools such as Google, LinkedIn and even Twitter.


Peter Monahan
Director, Services and Support
Peter enjoys working directly with customers to help them look beyond the narrow perspective of the project plan and help them take into account opportunities to derive real business value from their implementations. By constantly working at the "pointy end of the stick" with customers across the breadth of the life sciences supply chain, he is able to bring their unique perspectives back to the office and advocate for the voice of the customer during development of new TraceLink solutions. Even after more than a decade of helping drive customer success, Peter continues to enjoy hurdling the challenges that each new customer presents and getting projects to the finish line. He has also done more than most to promote the usage of the term "Happy Path" amongst his customers to describe the sometimes myopic focus on narrow Phase 1 testing scenarios while ignoring the often devilish corner cases.