 ![banner-image](https://www.tracelink.com/sites/default/files/2024-11/OrchestratingOutcomes_WebBanner.jpg) 

 



# Orchestrating Outcomes

 

Gain insights and actionable strategies from life sciences industry leaders driving digitalization across the end-to-end supply chain.

 

 

 

 

 

#### Orchestrating Outcomes presents insightful conversations with leaders in the life sciences and healthcare industries. They share opportunities, lessons learned, and best practices for leveraging digital technologies to enhance visibility, foster real-time collaboration, and achieve intelligent end-to-end supply chain orchestration. 

[Contact Us to Learn More About Supply Chain Digitalization](/contact-us)

##### Skip to: 

- [**Orchestrating Outcomes for External Manufacturing**](#externalManufacturing)
- [**Orchestrating Outcomes for Logistics**](#logistics)

 

 

 

## Orchestrating Outcomes for External Manufacturing

![Digital Supply Chain Challenges and Opportunities for Clinical Phase Companies, Featuring Colby Wolfe of Dyne Therapeutics](https://play.vidyard.com/voD41WCD87y1JGy6EHB5ZH.jpg)

**Digital Supply Chain Challenges and Opportunities for Clinical Phase Companies, Featuring Colby Wolfe of Dyne Therapeutics**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-digital-supply-chain-challenges-and-opportunities-for-clinical-phase-companies#video-5)



![Smaller Teams, Fewer Barriers: The Clinical-Phase Digitalization Advantage](https://play.vidyard.com/yr4S6SdToTPbTVS3mttbxd.jpg)

**Smaller Teams, Fewer Barriers: The Clinical-Phase Digitalization Advantage**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-digital-supply-chain-challenges-and-opportunities-for-clinical-phase-companies#video-1)







![Ceetal Amin of Sandoz on Improving Brand Owner-CMO Relationships through Supply Chain Digitalization - Part 1](https://play.vidyard.com/cstchQeUSzPG5jxcXKiapF.jpg)

**Ceetal Amin of Sandoz on Improving Brand Owner-CMO Relationships through Supply Chain Digitalization - Part 1**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-external-manufacturing-ceetal-amin-sandoz-supply-chain-digitalization)



![Ceetal Amin of Sandoz on Improving Brand Owner-CMO Relationships through Supply Chain Digitalization - Part 2](https://play.vidyard.com/fFX3RpZUVJ9ju7tzAzBTYd.jpg)

**Ceetal Amin of Sandoz on Improving Brand Owner-CMO Relationships through Supply Chain Digitalization - Part 2**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-external-manufacturing-ceetal-amin-sandoz-supply-chain-digitalization)







![Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 1](https://play.vidyard.com/hq34r7pCVDZWjKuMoWp6pD.jpg)

**Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 1**

[WATCH NOW](/resources/resource-center/jeff-borden-of-sandoz-on-how-to-build-strategic-partnerships-between-brand-owners-and-cmos-part-1)



![Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 2](https://play.vidyard.com/7F4wUHPmEhfkVJY5TyQSB6.jpg)

**Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 2**

[WATCH NOW](/resources/resource-center/jeff-borden-of-sandoz-on-how-to-build-strategic-partnerships-between-brand-owners-and-cmos-part-2)







![Arun Giddu of Thermo Fisher Scientific on Laying the Groundwork for Long-Term ROI in Supply Chain Digitalization - Part 1](https://play.vidyard.com/V3QARYQGYbqUXbbqDfeK7k.jpg)

**Arun Giddu of Thermo Fisher Scientific on Laying the Groundwork for Long-Term ROI in Supply Chain Digitalization - Part 1**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-for-external-manufacturing-arun-giddu-of-thermo-fisher-scientific-on-laying-the-groundwork-for-long-term-roi-in-supply-chain-digitalization-part-1)



![Arun Giddu of Thermo Fisher Scientific on Laying the Groundwork for Long-Term ROI in Supply Chain Digitalization - Part 2](https://play.vidyard.com/8CBbe7VddMeckPaT1nnnRk.jpg)

**Arun Giddu of Thermo Fisher Scientific on Laying the Groundwork for Long-Term ROI in Supply Chain Digitalization - Part 2**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-for-external-manufacturing-arun-giddu-of-thermo-fisher-scientific-on-laying-the-groundwork-for-long-term-roi-in-supply-chain-digitalization-part-2)





 

 

## Orchestrating Outcomes for Logistics

![Orchestrating Outcomes: Transforming Pharma Logistics with Digitalization and a Network-Based Supply Chain](https://play.vidyard.com/9FtSPwYBB1HLiknu77x4KB.jpg)

**Orchestrating Outcomes: Transforming Pharma Logistics with Digitalization and a Network-Based Supply Chain**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-transforming-pharma-logistics-with-digitalization-and-a-network-based-supply-chain#video6)



![The Power of a Network-Based Supply Chain](https://play.vidyard.com/d5snkKZjTbZgfZJMY6yn5e.jpg)

**The Power of a Network-Based Supply Chain**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-transforming-pharma-logistics-with-digitalization-and-a-network-based-supply-chain#video3)







![Redefining Pharma Distribution Through Digitalization, AI, and Direct-to-Provider Models: The Complete Interview with Blake Powers](https://play.vidyard.com/yNsqivtU1U9XPnnTvWVkU9.jpg)

**Redefining Pharma Distribution Through Digitalization, AI, and Direct-to-Provider Models: The Complete Interview with Blake Powers**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-redefining-pharma-distribution-through-digitalization-ai-and-direct-to-provider-models#video-5)



![Delivering Accurate Data in Real Time](https://play.vidyard.com/xieDb6G6hfXSE497SHjZhM.jpg)

**Delivering Accurate Data in Real Time**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-redefining-pharma-distribution-through-digitalization-ai-and-direct-to-provider-models#video-4)







![Driving Cold Chain Excellence Through Digitalization, Patient-Centric Innovation, and AI, Featuring Paul DellaVilla of Cold Chain Technologies](https://play.vidyard.com/2qeDvmSrqfXVTzkArpBArP.jpg)

**Driving Cold Chain Excellence Through Digitalization, Patient-Centric Innovation, and AI, Featuring Paul DellaVilla of Cold Chain Technologies**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-driving-cold-chain-excellence-through-digitalization-patient-centric-innovation-and-ai#video5)



![The Impact of AI on Cold Chain Logistics](https://play.vidyard.com/PNq8mFdoatAtS5S9pjN7ff.jpg)

**The Impact of AI on Cold Chain Logistics**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-driving-cold-chain-excellence-through-digitalization-patient-centric-innovation-and-ai#video4)







![Tsu Rasolonjatovo on Digital Innovation, Sustainability, and Redefining Healthcare Supply Chains - Part 1](https://play.vidyard.com/dXYZa46QrFTp8jrsLPTqRn.jpg)

**Tsu Rasolonjatovo on Digital Innovation, Sustainability, and Redefining Healthcare Supply Chains - Part 1**

[WATCH NOW](/resources/resource-center/tsu-rasolonjatovo-on-digital-innovation-sustainability-and-redefining-healthcare-supply-chains#video-5)



![Tsu Rasolonjatovo on Digital Innovation, Sustainability, and Redefining Healthcare Supply Chains - Part 2](https://play.vidyard.com/vyFsADBagqaH8FvJnxGt4L.jpg)

**Tsu Rasolonjatovo on Digital Innovation, Sustainability, and Redefining Healthcare Supply Chains - Part 2**

[WATCH NOW](/resources/resource-center/tsu-rasolonjatovo-on-digital-innovation-sustainability-and-redefining-healthcare-supply-chains#video-6)







![Orchestrating Outcomes for Logistics: Michael Sweeney of QuickSTAT on Ensuring Precision in Cell and Gene Therapy Supply Chains - Part 1](https://play.vidyard.com/9XRpUSt3xPpvZmpUkLU1uP.jpg)

**Orchestrating Outcomes for Logistics: Michael Sweeney of QuickSTAT on Ensuring Precision in Cell and Gene Therapy Supply Chains - Part 1**

[WATCH NOW](/resources/resource-center/michael-sweeney-of-quickstat-on-ensuring-precision-in-cell-and-gene-therapy-supply-chains-part-1)



![Orchestrating Outcomes for Logistics: Michael Sweeney of QuickSTAT on Ensuring Precision in Cell and Gene Therapy Supply Chains - Part 2](https://play.vidyard.com/EE6bawFbraoed4ktb3hCj9.jpg)

**Orchestrating Outcomes for Logistics: Michael Sweeney of QuickSTAT on Ensuring Precision in Cell and Gene Therapy Supply Chains - Part 2**

[WATCH NOW](/resources/resource-center/michael-sweeney-of-quickstat-on-ensuring-precision-in-cell-and-gene-therapy-supply-chains-part-2)







![Orchestrating Outcomes for Logistics: Jon Chapman of Kuehne+Nagel on Harnessing Advanced Technology to Build Patient-Centric Supply Chains - Part 1](https://play.vidyard.com/KSA75hip9wWRozc7L3d6Q7.jpg)

**Orchestrating Outcomes for Logistics: Jon Chapman of Kuehne+Nagel on Harnessing Advanced Technology to Build Patient-Centric Supply Chains - Part 1**

[WATCH NOW](/resources/resource-center/jon-chapman-of-kuehne-nagel-on-harnessing-advanced-technology-to-build-patient-centric-supply-chains-part-1)



![Orchestrating Outcomes for Logistics: Jon Chapman of Kuehne+Nagel on Harnessing Advanced Technology to Build Patient-Centric Supply Chains — Part 2](https://play.vidyard.com/h5guBvQSKKthhXd4raWkMQ.jpg)

**Orchestrating Outcomes for Logistics: Jon Chapman of Kuehne+Nagel on Harnessing Advanced Technology to Build Patient-Centric Supply Chains - Part 2**

[WATCH NOW](/resources/resource-center/jon-chapman-of-kuehne-nagel-on-harnessing-advanced-technology-to-build-patient-centric-supply-chains-part-2)







![Orchestrating Outcomes for Logistics: Dan Bell of Marken on Driving Digitalization and Patient-Centric Innovation in Pharma Supply Chains – Part 1](https://play.vidyard.com/xPpg3GLgXBoFxvBYxm7e3r.jpg)

**Orchestrating Outcomes for Logistics: Dan Bell of Marken on Driving Digitalization and Patient-Centric Innovation in Pharma Supply Chains – Part 1**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-for-logistics-dan-bell-of-marken-on-driving-digitalization-and-patient-centric-innovation-in-pharma-supply-chains-part-1)



![Orchestrating Outcomes for Logistics: Dan Bell of Marken on Driving Digitalization and Patient-Centric Innovation in Pharma Supply Chains – Part 2](https://play.vidyard.com/z4nJ3KBrSMViHDfUBCJnpE.jpg)

**Orchestrating Outcomes for Logistics: Dan Bell of Marken on Driving Digitalization and Patient-Centric Innovation in Pharma Supply Chains – Part 2**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-for-logistics-dan-bell-of-marken-on-driving-digitalization-and-patient-centric-innovation-in-pharma-supply-chains-part-2)







![Orchestrating Outcomes for Logistics: Guy Courtin of Tecsys Inc. on the Impact of Supply Chain Digitalization – Part 1](https://play.vidyard.com/P3p5QVENShyshnhxj8EX9b.jpg)

**Orchestrating Outcomes for Logistics: Guy Courtin of Tecsys Inc. on the Impact of Supply Chain Digitalization – Part 1**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-for-logistics-guy-courtin-of-tecsys-on-the-impact-of-supply-chain-digitalization–part-1)



![Orchestrating Outcomes for Logistics: Guy Courtin of Tecsys Inc. on the Impact of Supply Chain Digitalization – Part 2](https://play.vidyard.com/GghsThVzByxcnRw3jfNLTa.jpg)

**Orchestrating Outcomes for Logistics: Guy Courtin of Tecsys Inc. on the Impact of Supply Chain Digitalization – Part 2**

[WATCH NOW](/resources/resource-center/orchestrating-outcomes-for-logistics-guy-courtin-of-tecsys-on-the-impact-of-supply-chain-digitalization-part-2)





 

 

Would you like to share your insights on how to orchestrate better supply chain outcomes?

 

 [ Sign Up ](https://www.tracelink.com/orchestrating-outcomes/sign-up) 

 

 

 

 

##  Insights from Orchestrating Outcomes 

Hear what industry leaders are saying about supply chain digitalization.

 

 





> 

Amazon has made the notion of two-hour, two-day delivery as status quo. What we're seeing on the healthcare side is more and more healthcare providers are starting to think, 'You know what, we need to have the same attitude.'

 ![Guy Courtin](/sites/default/files/styles/medium/public/2024-11/Guy-Courtin.PNG.webp?itok=Z3SG5jQo)

 

 

Guy Courtin

VP, Industry &amp; Global Alliances

Tecsys

 

 

 

 

 

> 

Data for data's sake really is just data at the end of the day. I think where \[the industry\] struggles a little bit is to apply that information and apply it in a way that gives us something that is meaningful and useful.

 ![Dan Bell](/sites/default/files/styles/medium/public/2024-11/Dan-Bell.PNG.webp?itok=M8M9tqz_)

 

 

Dan Bell

SVP, Innovation &amp; Strategic Operations

Marken

 

 

 

 

 

> 

Sometimes you can't jump in the Lamborghini. You’ve gotta start with the Toyota... It takes a good person, a good leader to understand: Yeah, I want that, but I'm not there yet. I don't have the master data. I don't have the expertise.

 ![Jeff Borden](/sites/default/files/styles/medium/public/2024-11/Jeff-Borden%20%281%29.jpg.webp?itok=Y8iXxvTv)

 

 

Jeff Borden

VP, North American Supply Chain

Sandoz

 

 

 

 

 

> 

Where do I see the next exciting part of the journey? It's all of this data, all of this information that we've got. How can we identify the real, actionable, and differentiating insights from that data that will allow tomorrow's shipments to be handled more perfectly?

 ![Jon Chapman](/sites/default/files/styles/medium/public/2024-11/Jon-Chapman.jpg.webp?itok=LYx4iYiS)

 

 

Jon Chapman

VP of Pharma Healthcare

Kuehne+Nagel

 

 

 

 

 

> 

Lights-out manufacturing may be 50 years out, maybe 100 years out, or maybe it's a never-in-my-lifetime kind of a thing, or any lifetime. But the thing is, if you aspire to that, you will move in the right direction.

 ![Arun Giddu](/sites/default/files/styles/medium/public/2024-11/Arun-Giddu.PNG.webp?itok=OmNGOsG7)

 

 

Arun Giddu

Director of Supply Chain

Thermo Fisher Scientific

 

 

 

 

 



 

 



 

 

 

 







 

 



 

 

 







 

 



 

 

 







 

 



 

 

 

 

 

 

 

###  Digitalize your end-to-end supply chain 

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###  Let's connect! 

Ready to learn how TraceLink can help you digitalize your end-to-end supply chain?

 

  Contact Us 

 Contact Us

 

 


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