![banner-image](https://www.tracelink.com/sites/default/files/2024-02/all%20serialization.png) Products ## Breadcrumb 1. [Home](/) 2. [Serialization](/products/product-orchestration/serialization) # Serialized Operations Manager Build and maintain an operational repository for serialized inventory information and events across manufacturing operations blue Product overview ## A single hub to coordinate serialized product operations across global markets Serialized Operations Manager (SOM) provides a serialization repository and operational hub in packaging, warehouse, and distribution activities. Improve the way you handle inbound and outbound product movements, pack, repack, and labeling activities, status changes, and more. Contact Us Contact Us document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 2259); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_2259'); if (!formElement) { console.error("Form with id 'mktoForm_2259' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you for contacting us; we’ll be in touch shortly.** ##### Serialized Operations Manager provides: Automation capabilities for efficient serialization workflows An operational repository for accurate serialization inventory data and events Real-time visibility into serialized product inventory and product status #### Industry challenges ### Addressing the need for optimized information operations New operational and compliance mandates require companies to capture and report serialized product activities between manufacturers, CMOs, and 3PLs. However, most internal operations are not "serialization-aware," making it difficult to capture and report relevant activities. Challenges include: ##### Inefficient serialization processes disrupt operations The process of managing serialized product state starting at packaging, capturing important operational events related to serialized product, and reporting compliance to governmental systems and trade partners creates new operational burdens. ##### Inefficient serialization processes disrupt operations ##### Access to serialization information across markets To keep up with the evolving industry, supply chain players must collectively build and maintain a serialized product information repository to enable access to key product state and events (shipping, receiving, destruction, sampling, etc.). ##### Access to serialization information across markets ##### Transformation of internal business operations It’s important to make internal operations "serialization-aware" by informing the business of serialized product inventories, critical product movements/events, and current state to help support shipping, receiving, recall management, and other activities. ##### Transformation of internal business operations TraceLink Serialized Operations Manager ## Automate serialization workflows from a centrally maintained operational repository ## Create automated, efficient workflows ## Gain serialized product visibility ## Streamline reporting with business rules ## Enhance serialization data repository accuracy ## Improve supply chain planning ![For Internal 34](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/For%20Internal%2034_0.png.webp?itok=eEJtG803) Product benefits ## Create automated, efficient workflows Create automated workflows and choreographies to improve efficiency by linking serialized product operations to existing product packaging, warehousing, distribution, and supply chain operations, including: - Packaging and batch/product release processes - Commissioning, aggregation and rework - Warehouse and distribution activities (receiving, shipping, transfers) - Special scenarios (quality sampling, damage) ![serial ](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/For%20Internal%2031.png.webp?itok=3UKPOCjB) Product benefits ## Gain serialized product visibility Gain critical visibility into serialized product inventory and status of serialized products moving through operations. ![Analytics](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/Data%20Analytics%209.png.webp?itok=_VKebgyl) Product benefits ## Streamline reporting with business rules Leverage business rules set for product, market, or government requirements to trigger reporting and compliance data exchanges with trade partners. ![Analytics](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/Digital%20documents%202.png.webp?itok=9cLVchjS) Product benefits ## Enhance serialization data repository accuracy Maintain and enhance accuracy of serialization data repositories as product operations cause product state and serialized product packaging containment hierarchies change. ![For Internal 70](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/For%20Internal%2070.png.webp?itok=-LcOT2WV) Product benefits ## Improve supply chain planning Leverage accurate, real-time view into serialized product inventory and status to feed analytics and inform supply chain planning and operations. Capabilities ### Manage complex serialization choreographies in line with global requirements Serialized Operations Manager has a broad range of data management and operational capabilities to support serialized product operations at companies and across their supply network. #### Manage inventory #### Set rules and workflows #### Streamline operations ![Analytics-1](https://www.tracelink.com/sites/default/files/styles/tabs_component_desktop_574_x_380_/public/2024-02/Analytics-1.png.webp?itok=oluhsiKZ) - Manage serialized inventory operations across plant and warehouse operations, including CMO and 3PL partners. - Examples of serialized inventory operations covered include: receiving, pick/pack, and ship; commissioning and aggregation; inventory and aggregation status updates; and rework, relabeling, sampling, and destruction. Read More Read Less ![Analytics](https://www.tracelink.com/sites/default/files/styles/tabs_component_desktop_574_x_380_/public/2024-02/Digital%20documents%203.png.webp?itok=hkcu6zd-) - Configure business rules and workflows to match your operational processes, and define key touchpoints between the serialized operations system and other distribution systems. - Define and update serial number status, warehouse states, and more to provide needed visibility into serialized products in inventory. - Define operational triggers and asynchronous workflows for serialization data exchange, compliance report submission, and more. - Configure location data to enable site-specific systems, user administration, and business rules. Read More Read Less ![Analytics](https://www.tracelink.com/sites/default/files/styles/tabs_component_desktop_574_x_380_/public/2024-02/Analytics-5.png.webp?itok=b-7zVQ0Z) - Enable synchronous and asynchronous data exchange with ERP, WMS, distribution systems, or third-party EPCIS repositories through standardized APIs. - Integrate mobility and edge devices with our standardized API to enable serialized product operations. - Leverage simplified UI to manage special cases, low-volume activities, and for exception management. - Run inquiries and view operational reports. Read More Read Less TraceLink voices ## Building a stronger network Hear what our team is saying about TraceLink Serialized Operations Manager. Hear what our customers and partners are saying about Serialized Operations Manager. > Serialized Operations Manager brings unparalleled efficiency and compliance to the warehousing aspect of the supply chain. Serving an array of business segments, from pharmaceutical manufacturers to retail pharmacies, it provides the essential tools for flawless execution of tasks, including status updates and shipment tracking, across the supply chain. ### Explore related products [ See all products ](/products/product-explorer) [ Serialization ](/solution-suite/serialization) [ Serial Number Exchange ](/products/product-orchestration/serialization/serial-number-exchange) [ Serialization ](/solution-suite/serialization) [ Serial Number Manager ](/products/product-orchestration/serialization/serial-number-manager) [ OPUS Digital Network Platform ](/solution-suite/opus-platform-enabling-products) [ OPUS Digital Network Platform ](/network/opus-platform) [ Intelligence & Analytics ](/solution-suite/orchestration-intelligence) [ Serialized Product Intelligence ](/products/orchestration-intelligence/product-availability-intelligence/serialized-product-intelligence) ### Related resources [ See more resources ](/resources/resource-center) ![](/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/insights/spi_ebook_3d-cover-image.jpg.webp?itok=Woj0-5xv) ##### From Reactive to Proactive: Take Control of Your Serialized Operations and… Learn about the unprecedented rise in supply chain disruptions and what it will take for pharma… [Get Details](/resources/resource-center/serialized-product-intelligence-operational-excellence-ebook "Get Details") ![](/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/events/thumbnails/taking-control-of-your-serialized-supply-chain-cp-thumbnail.png.webp?itok=NRgwjCWz) ##### Taking Control of Your Serialized Supply Chain An Industry Benchmark Learn how serialization process exceptions and supply chain disruptions are impacting your peers and… [Get Details](/resources/resource-center/taking-control-of-your-serialized-supply-chain-an-industry-benchmark-on-demand-webinar "Get Details") ![](/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/insights/brazil-video-04-013020_dan-thumb.jpg.webp?itok=rq-YNCsP) ##### Creating A Single Source of Truth for Your Global Inventory Watch this video to learn how TraceLink’s integrated pharma supply chain platform can give you… [Get Details](/resources/resource-center/creating-a-single-source-of-truth-for-your-global-inventory "Get Details") ![Serialization](https://www.tracelink.com/sites/default/files/styles/recovery_banner_desktop_1224_x_386/public/2024-02/Serialization_0.png.webp?itok=ikojohqh) ### How can we help you? Connect with our experts and discover how the TraceLink serialization and traceability solutions can meet your unique business needs. [ Talk with an expert ](/contact-us)