![banner-image](https://www.tracelink.com/sites/default/files/2024-02/all%20serialization.png) Products ## Breadcrumb 1. [Home](/) 2. [Serialization](/products/product-orchestration/serialization) # Smart Event Manager Manage critical serialized product events across all supply chain partners from manufacturers to retail endpoints through a serialized product event ledger blue Smart Event Manager overview ## Get visibility into critical serialized product events Smart Event Manager creates and provides a serialized product event ledger that captures and records critical observations on serialized objects. These observations are then made available to business systems to inform supply chain, warehouse, and retail or internal distribution network activities.​​​ Contact Us Contact Us document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 2259); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_2259'); if (!formElement) { console.error("Form with id 'mktoForm_2259' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you for contacting us; we’ll be in touch shortly.** ##### Smart Event Manager provides: Visibility into serialized products as they are shipped and received Verification capabilities through product identifier scanning Flexibility to support serialized product management across locations #### Industry challenges ### Product movement is obscured by visibility black holes Products flowing across the supply chain can disappear as they move from warehouse to distribution center to pharmacy due to visibility gaps. This obscures where precisely products are at any given moment and what actions or events are occurring to them, creating a number of problems for manufacturers. ##### Lack of visibility Many companies cannot observe or capture data on serialized products as they are shipped, received, and transferred. ##### Lack of visibility ##### Product tracking confusion Companies face difficulty in linking serialized products to existing warehouse and distribution operations. ##### Product tracking confusion ##### Risk of noncompliance Many companies face compliance issues due to the difficulty of observing and capturing key serialized product events like verifications. ##### Risk of noncompliance ##### Lost business opportunities Serialized product observations can be leveraged to inform and improve key business operations—but only if it can be captured and made available. ##### Lost business opportunities Smart Event Manager benefits ## Better product visibility drives better business decisions ## Capture key product events in the supply chain ## Streamline regulatory compliance via product scanning ## Serialize product management across different locations ![Analytics-1](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/Analytics-1.png.webp?itok=AvV94ZoQ) Product benefits ## Capture key product events in the supply chain Develop a rich picture of serial number observations (shipment, receipt, verification, destruction, dispensation, and more) across warehouse, pharmacy, and other business operations. ![For Internal 14](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/For%20Internal%2014_0.png.webp?itok=TjFDQdCb) Product benefits ## Streamline regulatory compliance via product scanning Streamline verification across operations through a simple product identifier scan to enable saleable returns verification (for U.S. Drug Supply Chain Security Act), supply chain verification (for EU Falsified Medicines Directive), and more. ![For Internal 32](https://www.tracelink.com/sites/default/files/styles/vertical_drawer_desktop_600px_x_336px_/public/2024-02/For%20Internal%2032_0.png.webp?itok=HVoQ4qk8) Product benefits ## Serialize product management across different locations Simplify the ability to add visibility, knowledge, and control over serialized products in places that do not have native serialization capabilities (pharmacy management systems, warehouse/distribution systems, and other product handling systems). Capabilities ### Power workflow actions with serial number event observations Smart Event Manager is designed to work with other TraceLink applications that consume and leverage serial number event observations, enabling key workflow actions based on those observations. #### Improve operations with APIs #### Capture events and data #### Capitalize on TraceLink's network ![Digital documents](https://www.tracelink.com/sites/default/files/styles/tabs_component_desktop_574_x_380_/public/2024-02/Digital%20documents%205.png.webp?itok=12iETjci) - Access synchronous REST JSON APIs to communicate and query for serial number operations integrated with barcode scanners, retail store and pharmacy management systems, and warehouse systems. - Configure API messages to record new, and query for previous, events and observations. Read More Read Less ![Analytics](https://www.tracelink.com/sites/default/files/styles/tabs_component_desktop_574_x_380_/public/2024-02/Data%20Analytics%209.png.webp?itok=TBxOGtWX) - Capture serial number events including verification, shipment/receipt, destruction, and dispensation. - Capture observation data, including serial number, timestamp, location, market, event type, or other critical custom extension data. Read More Read Less ![For Internal 40](https://www.tracelink.com/sites/default/files/styles/tabs_component_desktop_574_x_380_/public/2024-02/For%20Internal%2040.png.webp?itok=ehu4bHIZ) - Capture events across distribution, retail, and internal distribution operations with Smart Inventory Tracker. - Request or change status with national medicines verification systems with NMVS Pharmaceuticals. - Request serial number status (recalled, suspect, expired) and notify users of such status with Product Information Manager - Product Verification. - Trigger the delivery of status update transactions from a 3PL to a brand owner/manufacturer with Serialized Operations Manager. Read More Read Less ### Explore related products [ See all products ](/products/product-explorer) [ Serialization ](/solution-suite/serialization) [ Smart Inventory Tracker ](/products/product-orchestration/smart-inventory-tracker) [ Country Compliance ](/solution-suite/country-compliance) [ NMVS Pharmaceuticals ](/products/product-orchestration/country-compliance/nmvs-compliance) [ Product Information Manager ](/products/product-orchestration/product-information-manager) [ Product Verification ](/products/product-orchestration/product-information-manager/product-verification) [ Serialization ](/solution-suite/serialization) [ Serialized Operations Manager ](/products/product-orchestration/serialization/serialized-operations-manager) ### Related resources [ See more resources ](/resources/resource-center) ![](/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/agile-supply-chain/thoughtleadership_supplychain_shipping_scan.jpg.webp?itok=53JaphhM) ##### The Path to Pharma Supply Chain Visibility: 5 Capabilities You Need to Focus on… Learn the five capabilities you’ll need to develop to achieve actionable, end-to-end supply chain… [Get Details](/resources/resource-center/the-path-to-pharma-supply-chain-visibility-5-capabilities-you-need-to-focus-on-now "Get Details") ![](/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/insights/fl_nashville2019-thumbnail.png.webp?itok=niqROpZv) ##### Digital Transformation of the Supply Chain eBook Industry snapshot: Find out how digital transformation will lead to fewer drug shortages and better… [Get Details](/resources/resource-center/digital-transformation-of-the-supply-chain-ebook "Get Details") ![](/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/agile-supply-chain/thoughtleadership_supplychain_tablet_warehouse_2.jpg.webp?itok=7UP5rq_V) ##### Podcast Episode 13: Stuart Whiting on How Supply Chain Logistics Can Be Your… Find out how logistics can be a key differentiator in your agile supply chain. [Get Details](/resources/resource-center/podcast-episode-13-stuart-whiting-on-how-supply-chain-logistics-can-be-your-differentiator "Get Details") ![Serialization](https://www.tracelink.com/sites/default/files/styles/recovery_banner_desktop_1224_x_386/public/2024-02/Serialization_0.png.webp?itok=ikojohqh) ### How can we help you? Connect with our experts and discover how TraceLink serialization and traceability solutions can meet your unique business needs. [ Talk with an expert ](/contact-us)