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[Resource Center](/resources/resource-center) # Building a Digitalized Supply Chain Control Tower That Orchestrates and Acts, Not Just Observes ![banner-image](https://www.tracelink.com/sites/default/files/2024-03/Integration%2014.jpg) - [Download PDF](/node/33891/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/building-a-digitalized-supply-chain-control-tower-that-orchestrates-and-acts-not-just-observes&title=Building a Digitalized Supply Chain Control Tower That Orchestrates and Acts, Not Just Observes&summary=Flavio Aliberti of Genpact shows how AI-driven control towers turn visibility into orchestration—enabling faster, smarter supply chain decisions.&source=TraceLink "LinkedIn") - [ Facebook ](https://www.facebook.com/share.php?u=https://www.tracelink.com/resources/resource-center/building-a-digitalized-supply-chain-control-tower-that-orchestrates-and-acts-not-just-observes&t=Building a Digitalized Supply Chain Control Tower That Orchestrates and Acts, Not Just Observes "Facebook") - [ Mail ](mailto:?subject=Building a Digitalized Supply Chain Control Tower That Orchestrates and Acts, Not Just Observes+|+TraceLink&body=https://www.tracelink.com/resources/resource-center/building-a-digitalized-supply-chain-control-tower-that-orchestrates-and-acts-not-just-observes "Mail") - [ Twitter ](https://twitter.com/intent/tweet?text=Building a Digitalized Supply Chain Control Tower That Orchestrates and Acts, Not Just Observes https://www.tracelink.com/resources/resource-center/building-a-digitalized-supply-chain-control-tower-that-orchestrates-and-acts-not-just-observes&via=TraceLink "Twitter") #### Table of contents ![](https://play.vidyard.com/DUdyadvym3LkBVMmHLJTKq.jpg) Fragmented processes, systemic shocks, and the “hidden tax” of data-sharing friction are throttling performance across life sciences. At [**FutureLink Barcelona 2025**](/resources/resource-center/agentic-orchestration-and-the-future-of-supply-chain-digitalization-10-takeaways-from-tracelink-ceo-shabbir-dahod-futurelink-barcelona-keynote), Flavio Aliberti, Vice President of Supply Chain Business Strategy at Genpact, outlines a next-generation control tower that doesn’t just watch—it senses weak signals, simulates scenarios, and acts to coordinate responses across the value chain. Aliberti introduces Vista, a consortium-style control tower approach that spans partners and functions. Built to reduce manual intervention and paralysis from growing data volumes, it uses three layers to drive outcomes: (1) richer shared data from customers and suppliers; (2) large-scale scenario simulation to build resilience; and (3) a decision-intelligence layer that prioritizes risks and recommends next best actions. Designed to run alongside existing IT and major ERP programs, it harmonizes information and scales up or down to improve compliance, replenishment, transparency, and cost efficiency. **Key takeaways:** - How to replace passive visibility with actionable orchestration that senses disruptions early, simulates options, and recommends coordinated responses across compliance, replenishment, and scaling. - Practical ways to reduce friction by harmonizing data across partners using TraceLink’s digital capabilities—improving transparency, speed, and decision quality without heavy replatforming. - Why a control tower that sits alongside S/4HANA and other core systems can deliver value in 3–6-month waves while broader transformations progress. Watch the session to learn how an acting control tower moves you from dashboards to decisions—cutting friction, accelerating recovery, and improving service and cost in a volatile landscape. [Video](/category/video)[Multienterprise Information Network Tower (MINT)](/category/multienterprise-information-network-tower-mint)[Supply Chain Digitalization](/category/supply-chain-digitalization)[Supply Chain](/category/supply-chain) #### Table of contents Meet with TraceLink to learn more about supply chain digitalization. Fill out the form to schedule a meeting now. document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 5296); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_5296'); if (!formElement) { console.error("Form with id 'mktoForm_5296' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you! We will contact you soon!** ##### Related Content [ ![Integration](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/Integration%2013.png.webp?itok=U264ag8x) ](/resources/resource-center/agentic-orchestration-and-the-future-of-supply-chain-digitalization-10-takeaways-from-tracelink-ceo-shabbir-dahod-futurelink-barcelona-keynote) ##### Agentic Orchestration and the Future of Supply Chain Digitalization: 10 Takeaways from TraceLink CEO Shabbir Dahod’s FutureLink Barcelona Keynote Learn how real-time, contextualized data and intelligent agents are shaping a new era of agility, collaboration, and decision-making across life sciences supply chains. [View More](/resources/resource-center/agentic-orchestration-and-the-future-of-supply-chain-digitalization-10-takeaways-from-tracelink-ceo-shabbir-dahod-futurelink-barcelona-keynote) [ ![FutureLink BCN 2025](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2025-06/FutureLink-BCN-2025.png.webp?itok=LW1_uUxo) ](/resources/resource-center/futurelink-barcelona-2025-keynote-agentic-orchestration-of-your-end-to-end-supply-chain) ##### FutureLink Barcelona 2025 Keynote: Agentic Orchestration of Your End-to-End Supply Chain See how TraceLink’s OPUS platform is enabling agentic orchestration—where automation, reasoning, and collaboration redefine supply chain performance. [View More](/resources/resource-center/futurelink-barcelona-2025-keynote-agentic-orchestration-of-your-end-to-end-supply-chain) [ ![Digital Network](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/Digital%20Network%201.png.webp?itok=ObySycyW) ](/resources/resource-center/futurelink-boston-2025-keynote-intelligent-orchestration-of-your-end-to-end-supply-chain) ##### FutureLink Boston 2025 Keynote: Intelligent Orchestration of Your End-to-End Supply Chain Shabbir Dahod, President and CEO of TraceLink, shares how the company is executing on a long-standing vision for intelligent supply chain orchestration to reduce stockouts, lower working capital, and increase revenue. [View More](/resources/resource-center/futurelink-boston-2025-keynote-intelligent-orchestration-of-your-end-to-end-supply-chain)