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[Resource Center](/resources/resource-center) # From Surviving to Thriving: How Supply Chain Leaders Drive Revenue Growth by Digitalizing the Supply Chain Feb 14, 2023 ![banner-image](https://www.tracelink.com/sites/default/files/2023-01/GettyImages-75675775-1.png) - [Download PDF](/node/23326/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/elastic-solutions-supply-chain-digitalization-webinar-highlights&title=From Surviving to Thriving: How Supply Chain Leaders Drive Revenue Growth by Digitalizing the Supply Chain&summary=Global challenges are forcing leaders to rethink how they manage supply chains—and specifically how they work with partners.&source=TraceLink "LinkedIn") - [ Facebook ](https://www.facebook.com/share.php?u=https://www.tracelink.com/resources/resource-center/elastic-solutions-supply-chain-digitalization-webinar-highlights&t=From Surviving to Thriving: How Supply Chain Leaders Drive Revenue Growth by Digitalizing the Supply Chain "Facebook") - [ Mail ](mailto:?subject=From Surviving to Thriving: How Supply Chain Leaders Drive Revenue Growth by Digitalizing the Supply Chain+|+TraceLink&body=https://www.tracelink.com/resources/resource-center/elastic-solutions-supply-chain-digitalization-webinar-highlights "Mail") - [ Twitter ](https://twitter.com/intent/tweet?text=From Surviving to Thriving: How Supply Chain Leaders Drive Revenue Growth by Digitalizing the Supply Chain https://www.tracelink.com/resources/resource-center/elastic-solutions-supply-chain-digitalization-webinar-highlights&via=TraceLink "Twitter") #### Table of contents Global challenges are forcing leaders to rethink how they manage supply chains—and specifically how they work with partners. Now, many organizations are looking to digital transformation initiatives to streamline workflow processes and increase agility and resilience. TraceLink recently held a joint webinar with Elastic Solutions that revealed the results of [**a survey conducted with 200 supply chain leaders**](/knowledge-base/elastic-solutions-supply-chain-digitalization-survey-executive-report). The survey uncovered the approaches supply chain executives are taking to set themselves up for future success—and how digitalization plays a critical role in that process. Press play to watch a highlight reel of the webinar: ![](https://play.vidyard.com/b9YMntzbyz6pHtfYZyME7L.jpg) Here are the key takeaways from the webinar: - **Supply chain digitalization is about revolutionizing processes and systems.** Supply chain digital transformation is often looked at as the key to promoting better supply chain responsiveness and visibility. This is done by modernizing and digitalizing critical processes and systems. When asked about the objectives of their digitalization programs, digitalizing manual processes (64%) is the top objective, followed closely by modifying existing systems (55%) and digitalizing supply chain processes (39%). - **Revenue is the key metric by which digitalization efforts are measured.** Historically, supply chains have used industry-specific indicators like the “perfect order” metric. However, these metrics were often loosely defined, and as such, gave businesses more leeway to report their success. These days, revenue has risen to the top of key performance indicators (according to 68% of respondents), and for good reason—it’s ultimately what company executives and shareholders care about. - **It isn’t easy for businesses to assess their supply chain visibility—and it’s creating blindspots.** When you ask supply chain executives about visibility, many say they’ve got it covered—in fact, 43% of respondents said they have “complete visibility.” But when you dig deeper, supply chains may have complete visibility in some areas (such as their ERP) but still have dangerous blindspots in others (like in supplier operations). Despite many respondents claiming they have visibility, 46% also said they needed more visibility into potential supply chain issues. Fortunately, supply chain digitalization can help alleviate many of these issues. TraceLink was formed in 2009 with a vision of building a network of interconnected networks, facilitating the seamless sharing of data across suppliers and trading partners. By making this B2B data exchange seamless, it empowers greater visibility and streamlines the execution of core supply chain processes across multiple enterprises and cross-functional teams. [Learn more about supply chain digitalization](/knowledge-base/elastic-solutions-supply-chain-digitalization-survey-executive-report) [Blog](/category/blog)[Supply Chain](/category/supply-chain) #### Table of contents Contact us to learn more about supply chain digitialization. document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 2259); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_2259'); if (!formElement) { console.error("Form with id 'mktoForm_2259' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you for contacting us; we’ll be in touch shortly.** ##### Related Content [ ![Demand-Driven](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2021-10/Group%2012282_0_0.png.webp?itok=WuwP5KOj) ](/resources/resource-center/supply-chain-visibility-video) ##### Digitalization: The Key to More Agile Supply Planning Digitalizing exception management gives executives more insight into the planning process. See how. [View More](/resources/resource-center/supply-chain-visibility-video) [ ![guidebook thumbnail](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2022-10/guidebookthumbnail.png.webp?itok=2y9fpjeV) ](/resources/resource-center/supply-network-digitalization-whitepaper) ##### Supply Network Digitalization: How to Improve Transparency and Collaboration with CMOs and Direct Suppliers Integrate and interoperate with all suppliers on the Internet of Pharmaceutical Supply Chains. [View More](/resources/resource-center/supply-network-digitalization-whitepaper) [ ![network](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2022-10/GettyImages-1384980913-1.jpg.webp?itok=nLsKFUkP) ](/resources/resource-center/direct-supply-network-digitalization-internet-supply-chains) ##### Direct Supply Network Digitalization with the Internet of Supply Chains Poor visibility and a lack of interoperability with key suppliers are two of the leading drivers of supply chain disruption—and the Internet of Supply Chains (IoSC) is the solution. [View More](/resources/resource-center/direct-supply-network-digitalization-internet-supply-chains) [ ![Network](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2022-10/GettyImages-1223358952-1.jpg.webp?itok=3FWFnJWA) ](/resources/resource-center/internet-supply-chains-your-fast-path-digital-transformation) ##### The Internet of Supply Chains: Your Fast Path to Digital Transformation The Internet of Supply Chains (IoSC) is a powerful extension of current efforts to digitally transform the extremely manual and cumbersome process of communicating with partners through electronic data interchange (EDI), email, phone calls, and spreadsheets. [View More](/resources/resource-center/internet-supply-chains-your-fast-path-digital-transformation) [ ![Network](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2022-10/GettyImages-1223358952-1.jpg.webp?itok=3FWFnJWA) ](/resources/resource-center/connecting-pharmaceutical-industry-through-internet-supply-chains) ##### Connecting the Pharmaceutical Industry Through the Internet of Supply Chains Imagine—a single network integration that enables any network member to link systems, people, and processes with any other network member across the entire industry. That’s the promise of the Internet of Supply Chains (IoSC). [View More](/resources/resource-center/connecting-pharmaceutical-industry-through-internet-supply-chains) [ ![guidebook thumbnail](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2022-10/guidebookthumbnail.png.webp?itok=2y9fpjeV) ](/resources/resource-center/iosc-whitepaper) ##### The Case for the Internet of Supply Chains: Building the Network for Greater Good Supply Chain Management Review analyzes three foundational components of the Internet of Supply Chains. [View More](/resources/resource-center/iosc-whitepaper)