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[Resource Center](/resources/resource-center) # Introducing Serialized Product Intelligence: Santen Pharmaceutical Shares Its Journey to Supply Chain Transformation ![banner-image](https://www.tracelink.com/sites/default/files/_global-asset/images/blog/digital-transformation-3.png) - [Download PDF](/node/14971/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/introducing-serialized-product-intelligence-santen-pharmaceutical-shares-its-journey-to-supply-chain-transformation&title=Introducing Serialized Product Intelligence: Santen Pharmaceutical Shares Its Journey to Supply Chain Transformation&summary=Learn about Santen's journey from serialization to digitalization and the critical role that Serialized Product Intelligence will play in its future.&source=TraceLink "LinkedIn") - [ Facebook ](https://www.facebook.com/share.php?u=https://www.tracelink.com/resources/resource-center/introducing-serialized-product-intelligence-santen-pharmaceutical-shares-its-journey-to-supply-chain-transformation&t=Introducing Serialized Product Intelligence: Santen Pharmaceutical Shares Its Journey to Supply Chain Transformation "Facebook") - [ Mail ](mailto:?subject=Introducing Serialized Product Intelligence: Santen Pharmaceutical Shares Its Journey to Supply Chain Transformation+|+TraceLink&body=https://www.tracelink.com/resources/resource-center/introducing-serialized-product-intelligence-santen-pharmaceutical-shares-its-journey-to-supply-chain-transformation "Mail") - [ Twitter ](https://twitter.com/intent/tweet?text=Introducing Serialized Product Intelligence: Santen Pharmaceutical Shares Its Journey to Supply Chain Transformation https://www.tracelink.com/resources/resource-center/introducing-serialized-product-intelligence-santen-pharmaceutical-shares-its-journey-to-supply-chain-transformation&via=TraceLink "Twitter") #### Table of contents ![](https://play.vidyard.com/q8UfMevdCzvJARebwYDuZX.jpg) Santen Pharmaceutical’s journey to digitalization is focused on ensuring that all internal business units and external supply chain partners have a single point of integration and access to the same master data. In this clip from our “[**Introducing Serialized Product Intelligence On-Demand Webinar**](/insights/introducing-serialized-product-intelligence-on-demand-webinar "On-Demand Webinar Link"),” Pasi Kemppainen, Director of Global Supply Chain Traceability and Digital Strategy at Santen Pharmaceutical, discusses how his company is tackling the challenge of supply chain transformation. He also explains what pharma companies can learn from search engine giant Google’s example. ### Why Serialization Data is the Backbone of Santen Pharmaceutical’s Digital Strategy ![](https://play.vidyard.com/oZkyJuDJrMd4KFXCHtii24.jpg) Serialization data and track and trace capabilities are critical to Santen Pharmaceutical’s digitalization strategy. In this webinar clip, Kemppainen explains how sharing data with trading partners on TraceLink’s digital supply network enables Santen to achieve compliance while finding ways to improve business processes and product quality. He also describes the critical role that **[Serialized Product Intelligence](/insights/introducing-serialized-product-intelligence-on-demand-webinar)** will play in Santen's supply chain transformation. ### Why Santen Pharmaceutical Sees Serialization as the Key to Supply Chain Agility ![](https://play.vidyard.com/XCtCZiHeY9v8zBy4i3ps8o.jpg) For Santen, serialization is more than just a challenge, it’s an opportunity. In this webinar clip, Kemppainen explains why serialization is the key component of its plan to increase supply chain visibility while gaining agility, resiliency, and the ability to proactively manage supply chain operations. **[Watch the full version of our “Introducing Serialized Product Intelligence” webinar today.](/insights/introducing-serialized-product-intelligence-on-demand-webinar)** [Featured Webinars](/category/webinar)[Serialized Product Intelligence](/category/serialized-product-intelligence)[Supply Chain](/category/supply-chain)[United States](/region-type/united-states) #### Table of contents Contact us to learn more about Serialized Product Intelligence. Contact us Contact us to learn more about Serialized Product Intelligence. document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 2259); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_2259'); if (!formElement) { console.error("Form with id 'mktoForm_2259' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you for contacting us; we’ll be in touch shortly.** ##### Learn more about Serialized Product Intelligence [ ![taking-control-of-your-serialized-supply-chain-cp-thumbnail.png](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/events/thumbnails/taking-control-of-your-serialized-supply-chain-cp-thumbnail.png.webp?itok=NRgwjCWz) ](/resources/resource-center/taking-control-of-your-serialized-supply-chain-an-industry-benchmark-on-demand-webinar) ##### Taking Control of Your Serialized Supply Chain An Industry Benchmark Learn how serialization process exceptions and supply chain disruptions are impacting your peers and your own path to operational excellence. [View More](/resources/resource-center/taking-control-of-your-serialized-supply-chain-an-industry-benchmark-on-demand-webinar) [ ![russia-infographic-thumbnail.png](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/insights/russia-infographic-thumbnail.png.webp?itok=HcD_ia2X) ](/resources/resource-center/gain-a-competitive-edge-in-russia-compliance-with-serialized-product-intelligence) ##### Gain a Competitive Edge in Russia Compliance with Serialized Product Intelligence Overcome Russia's complex and demanding track and trace regulatory environment with TraceLink's Serialized Product Intelligence. Read how. [View More](/resources/resource-center/gain-a-competitive-edge-in-russia-compliance-with-serialized-product-intelligence) [ ![spi_ebook_3d-cover-image.jpg](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/insights/spi_ebook_3d-cover-image.jpg.webp?itok=Woj0-5xv) ](/resources/resource-center/serialized-product-intelligence-operational-excellence-ebook) ##### From Reactive to Proactive: Take Control of Your Serialized Operations and Achieve Operational Excellence with Self-Service Analytics Learn about the unprecedented rise in supply chain disruptions and what it will take for pharma manufacturers to get products moving again. [View More](/resources/resource-center/serialized-product-intelligence-operational-excellence-ebook)