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[Resource Center](/resources/resource-center) # Orchestrating Outcomes for External Manufacturing: Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 2 ![banner-image](https://www.tracelink.com/sites/default/files/2024-02/For%20Internal%2060.png) - [Download PDF](/node/31046/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/jeff-borden-of-sandoz-on-how-to-build-strategic-partnerships-between-brand-owners-and-cmos-part-2&title=Orchestrating Outcomes for External Manufacturing: Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 2&summary=Jeff Borden, VP of North America Supply Chain at Sandoz, shares real-world examples of how aligning long-term objectives between brand owners and CMOs can transform obstacles into opportunities for innovation and patient-focused outcomes. 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Strategic collaborations between brand owners and CMOs can help both organizations address challenges like market expansion, site readiness, and shifting production priorities. In Part 2 of this Orchestrating Outcomes interview, Jeff Borden, VP of North America Supply Chain at Sandoz, shares real-world examples of how aligning long-term objectives can transform short-term hurdles into opportunities for innovation and patient-focused outcomes. Jeff also talks about the biggest obstacles to successful digital integration and outlines actionable steps for leaders to ensure scalability, measure progress, and realign strategies for maximum impact. Watch now to learn how to overcome the challenges that lead supply chain digitalization projects to fail. And if you missed it, be sure to [**watch Part 1 of our interview with Jeff Borden**](/resources/resource-center/jeff-borden-of-sandoz-on-how-to-build-strategic-partnerships-between-brand-owners-and-cmos-part-1 "Orchestrating Outcomes for External Manufacturing: Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 1") for additional insights on forming strategic, long-term partnerships between brand owners and CMOs. **Video Highlights:** - **00:22** - Are brand owners and CMOs open to stronger collaboration? - **05:30** - Why do supply chain digitalization projects fail? - **10:10** - How do you assess when you've achieved the right level of integration with partners? - **14:03** - What are the top KPIs brand owners can improve through digital integration with CMOs? - **17:15** - Where are the biggest growth opportunities for brand owners and CMOs, and how can digitalization drive them? [View Series](/orchestrating-outcomes "Orchestrating Outcomes") [Video](/category/video)[MINT for External Manufacturing](/category/mint-external-manufacturing)[Orchestrating Outcomes](/category/orchestrating-outcomes), [Supply Chain Digitalization](/category/supply-chain-digitalization)[Manufacturing](/category/manufacturing) #### Table of contents Meet with TraceLink to learn more about supply chain digitalization! 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We will contact you soon!** ##### Related Content [ ![Manufacturers](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/For%20Internal%2087.png.webp?itok=RRDngvZe) ](/resources/resource-center/jeff-borden-of-sandoz-on-how-to-build-strategic-partnerships-between-brand-owners-and-cmos-part-1) ##### Orchestrating Outcomes for External Manufacturing: Jeff Borden of Sandoz on How to Build Strategic Partnerships Between Brand Owners and CMOs – Part 1 Jeff Borden, VP of North America Supply Chain at Sandoz, shares his insights on complexities of supply chain digitalization from both a brand owner and a CMO perspective. Watch now! 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[View More](/resources/resource-center/orchestrating-outcomes-for-logistics-guy-courtin-of-tecsys-on-the-impact-of-supply-chain-digitalization%E2%80%93part-1) [ ![Integration](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/Integration%205.png.webp?itok=I4yrATRy) ](/resources/resource-center/orchestrating-outcomes-for-logistics-guy-courtin-of-tecsys-on-the-impact-of-supply-chain-digitalization-part-2) ##### Orchestrating Outcomes for Logistics: Guy Courtin of Tecsys Inc. on the Impact of Supply Chain Digitalization – Part 2 Guy Courtin of Tecsys Inc. shares insights on outsourcing, DSCSA, warehouse automation, the Internet of Things, and their impact on supply chain digitalization initiatives. Watch the video! [View More](/resources/resource-center/orchestrating-outcomes-for-logistics-guy-courtin-of-tecsys-on-the-impact-of-supply-chain-digitalization-part-2) [ ![Data exchange](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/Integration%2014.jpg.webp?itok=7bQ5TLRs) ](/resources/resource-center/orchestrating-outcomes-for-logistics-dan-bell-of-marken-on-driving-digitalization-and-patient-centric-innovation-in-pharma-supply-chains-part-1) ##### Orchestrating Outcomes for Logistics: Dan Bell of Marken on Driving Digitalization and Patient-Centric Innovation in Pharma Supply Chains – Part 1 Dan Bell, Senior Vice President of Innovation and Strategic Operations at Marken, shares insights on how Marken leverages UPS’s vast global network to ensure patient safety and product quality. Watch the interview! [View More](/resources/resource-center/orchestrating-outcomes-for-logistics-dan-bell-of-marken-on-driving-digitalization-and-patient-centric-innovation-in-pharma-supply-chains-part-1)