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[Resource Center](/resources/resource-center) # Responding to Customer Inquiries Quickly by Identifying Issues with SPI ![banner-image](https://www.tracelink.com/sites/default/files/2021-03/Reconcile-Serial-Numbers.jpg) - [Download PDF](/node/19936/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/responding-customer-inquiries-quickly-identifying-issues-spi&title=Responding to Customer Inquiries Quickly by Identifying Issues with SPI&summary=Learn how how SPI can helps CMOs to respond to customer queries and resolve them quickly.&source=TraceLink "LinkedIn") - [ Facebook ](https://www.facebook.com/share.php?u=https://www.tracelink.com/resources/resource-center/responding-customer-inquiries-quickly-identifying-issues-spi&t=Responding to Customer Inquiries Quickly by Identifying Issues with SPI "Facebook") - [ Mail ](mailto:?subject=Responding to Customer Inquiries Quickly by Identifying Issues with SPI+|+TraceLink&body=https://www.tracelink.com/resources/resource-center/responding-customer-inquiries-quickly-identifying-issues-spi "Mail") - [ Twitter ](https://twitter.com/intent/tweet?text=Responding to Customer Inquiries Quickly by Identifying Issues with SPI https://www.tracelink.com/resources/resource-center/responding-customer-inquiries-quickly-identifying-issues-spi&via=TraceLink "Twitter") #### Table of contents *“At CPL, the ‘customer is king.’ Anything we can do to troubleshoot issues faster and satisfy our customers is always a plus. And, as we get products out the door faster, we're able to invoice faster.”* Daryl Chin Engineering Manager Contract Pharmaceuticals Limited ![](https://play.vidyard.com/ZG14RY25xp9dcA9P9v8d6P.jpg) Using an example from a customer reporting to the EU Hub in Europe, TraceLink Solutions Consultant Rich Basile shows Daryl Chin, Engineering Manager at Contract Pharmaceuticals Limited, how SPI can be used to resolve a customer query about receiving an error report back from the EU Hub simply by entering the serial numbers that triggered the failed response, in this case a “Bad Lot” error. With only a few clicks, Daryl can determine that the error was an anomaly, and not a more serious systemic failure. [Video](/category/video)[Serialized Product Intelligence](/category/serialized-product-intelligence)[Serialization](/category/serialization)[Bahrain](/region-type/bahrain), [Brazil](/region-type/brazil), [China](/region-type/china), [European Union](/region-type/european-union), [Russia](/region-type/russia), [United States](/region-type/united-states) #### Table of contents Contact Us Learn more about Serialized Product Intelligence from TraceLink. CONTACT US Contact Us Learn more about Serialized Product Intelligence from TraceLink. document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 2259); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_2259'); if (!formElement) { console.error("Form with id 'mktoForm_2259' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you for contacting us; we’ll be in touch shortly.** ##### Learn more about Serialized Product Intelligence [ ![spi_cmo](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2021-03/spi_cmo_thumbnail_300x200.jpg.webp?itok=okj6iQxk) ](/resources/resource-center/proactive-contract-manufacturer-improve-customer-service-and-free) ##### The Proactive Contract Manufacturer: Improve Customer Service and Free Up Capacity with Serialized Product Intelligence Serialized Product Intelligence, a commercial analytics application from TraceLink. [View More](/resources/resource-center/proactive-contract-manufacturer-improve-customer-service-and-free) [ ![boxes-warehouse-scanner.jpg](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/insights/boxes-warehouse-scanner.jpg.webp?itok=oNKGRA9m) ](/resources/resource-center/global-visibility-product-commissioning-and-aggregation-spi) ##### Global Visibility into Product Commissioning and Aggregation with SPI Learn how companies can use Serialized Product Intelligence to track products across multiple geographies and compliance mandates. [View More](/resources/resource-center/global-visibility-product-commissioning-and-aggregation-spi) [ ![Search Audit Trail](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2021-03/Search-Audit-Trail.jpg.webp?itok=3lnzwkLU) ](/resources/resource-center/reconciling-digital-information-physical-events-spi) ##### Reconciling Digital Information with Physical Events with SPI Learn how companies can review serialized events to see if digital records match the physical status of a product. [View More](/resources/resource-center/reconciling-digital-information-physical-events-spi) [ ![production_delay_at_cmo.png](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/solutions/digital-supply-chain/agile-process-teams/production_delay_at_cmo.png.webp?itok=YdI1G7E5) ](/resources/resource-center/proactive-monitoring-rapid-reporting-and-decision-making-spi) ##### Proactive Monitoring for Rapid Reporting and Decision Making with SPI Learn how companies can leverage serialization data to track and forecast quarterly production and take proactive action. [View More](/resources/resource-center/proactive-monitoring-rapid-reporting-and-decision-making-spi) [ ![taking-control-of-your-serialized-supply-chain-cp-thumbnail.png](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/events/thumbnails/taking-control-of-your-serialized-supply-chain-cp-thumbnail.png.webp?itok=NRgwjCWz) ](/resources/resource-center/taking-control-of-your-serialized-supply-chain-an-industry-benchmark-on-demand-webinar) ##### Taking Control of Your Serialized Supply Chain An Industry Benchmark Learn how serialization process exceptions and supply chain disruptions are impacting your peers and your own path to operational excellence. [View More](/resources/resource-center/taking-control-of-your-serialized-supply-chain-an-industry-benchmark-on-demand-webinar) [ ![flbposter_medreich2-thumbnail.png](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/insights/flbposter_medreich2-thumbnail.png.webp?itok=smUFhW3l) ](/resources/resource-center/case-study-medreich-antitampering-and-eu-fmd) ##### Case Study: Medreich | Anti-Tampering and EU FMD Learn how Medreich designed an EU FMD-compliant label to work with anti-tampering devices. [View More](/resources/resource-center/case-study-medreich-antitampering-and-eu-fmd)