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# Roddy Martin | Chief Digital Transformation Officer, TraceLink

 

 

 

 

 

 ![banner-image](https://www.tracelink.com/sites/default/files/_global-asset/images/blog/roddy-martin-2.jpg) 

 

 

 

 

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        As Chief Digital Strategist at TraceLink, Roddy Martin is responsible for guiding TraceLink’s business transformation initiatives through his expertise and insight into change management and end-to-end digital supply chain strategy. As a recognized industry thought leader and influencer, Martin has over 36 years of experience in advising organizations on implementing end-to-end business operating models in their supply chains, through digital transformation, segmentation and change management.  Prior to joining TraceLink, Martin was Vice President for Oracle, Executive at SAB Miller, SVP at AMR Research/Gartner, Partner at Accenture, and SVP at CCI.
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![Roddy Martin](/sites/default/files/_global-asset/images/blog/roddy-martin-2.jpg)Former AMR/Gartner Analyst, Roddy Martin brings more than 36 years of experience in engineering, manufacturing, supply chain, technology, sales and marketing, strategy, and operations consulting to his role. Roddy also has Executive Leadership experience from South African Breweries. He works closely with senior executives from global life sciences, CPG and Hi-Tech companies and has experience with several global clients in End-to-End Supply Chain Strategy, Digital Transformation, Segmentation, and Change Leadership as part of their business transformation initiatives.

Roddy has worked as SVP for SAB Miller, AMR Research/ Gartner, Accenture as partner, CCI, Oracle, Infor, and Kinaxis. He has also worked with leading global companies on elements of end-to-end Business Operating Model Transformation; P & G, J & J, SAB Miller, General Mills, Biogen, Schneider, Nestle, and many others.

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