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[Resource Center](/resources/resource-center) # Serialization + Digitalization Data + AI/ML Can Balance Supply Chain Efficiency with Customer Service ![banner-image](https://www.tracelink.com/sites/default/files/2024-02/For%20Internal%2034.png) - [Download PDF](/node/32796/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/serialization-digitalization-data-ai-ml-can-balance-supply-chain-efficiency-with-customer-service&title=Serialization + Digitalization Data + AI/ML Can Balance Supply Chain Efficiency with Customer Service&summary=Learn how pharma companies can combine serialization, digitalization, and AI/ML to reduce logistics costs, prevent disruptions, and improve patient service. &source=TraceLink "LinkedIn") - [ Facebook ](https://www.facebook.com/share.php?u=https://www.tracelink.com/resources/resource-center/serialization-digitalization-data-ai-ml-can-balance-supply-chain-efficiency-with-customer-service&t=Serialization + Digitalization Data + AI/ML Can Balance Supply Chain Efficiency with Customer Service "Facebook") - [ Mail ](mailto:?subject=Serialization + Digitalization Data + AI/ML Can Balance Supply Chain Efficiency with Customer Service+|+TraceLink&body=https://www.tracelink.com/resources/resource-center/serialization-digitalization-data-ai-ml-can-balance-supply-chain-efficiency-with-customer-service "Mail") - [ Twitter ](https://twitter.com/intent/tweet?text=Serialization + Digitalization Data + AI/ML Can Balance Supply Chain Efficiency with Customer Service https://www.tracelink.com/resources/resource-center/serialization-digitalization-data-ai-ml-can-balance-supply-chain-efficiency-with-customer-service&via=TraceLink "Twitter") #### Table of contents ![Serialization + Digitalization Data + AI/ML: Balancing Supply Chain Efficiency with Customer Service](https://play.vidyard.com/aABxRPA1VUJ5kKkXzypGYA.jpg) Data fragmentation and supply chain silos are creating costly blind spots in logistics decision-making. At [**FutureLink Boston 2025**](/experience-futurelink-on-demand), ZS experts Chris Wong and Bharathi Shankar show how pharmaceutical companies are overcoming these challenges by linking serialization data, internal inventory systems, and real-time logistics information to improve operational efficiency—without compromising on patient care. Drawing from three real-world case studies, they demonstrate how AI and ML can help identify product diversion schemes, prevent costly missed deliveries for short-shelf-life therapies, and automate optimal transportation mode decisions for global shipments. The result: better cost control, fewer disruptions, and a dramatically improved customer experience. **Key Takeaways:** - How serialization data can be used to detect 340B diversions and recoup lost revenue - Why linking internal and external data is critical for delivering time-sensitive therapies - How AI/ML-driven logistics decisions can cut costs, reduce CO₂ emissions, and improve service Watch now to discover how ZS is helping life sciences leaders modernize logistics and protect patient outcomes. [Video](/category/video)[Multienterprise Information Network Tower (MINT)](/category/multienterprise-information-network-tower-mint)[Supply Chain Digitalization](/category/supply-chain-digitalization)[Supply Chain](/category/supply-chain) #### Table of contents Meet with TraceLink to learn more about supply chain digitalization. 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We will contact you soon!** ##### Related Content [ ![Digital Network](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/Digital%20Network%201.png.webp?itok=ObySycyW) ](/resources/resource-center/futurelink-boston-2025-keynote-intelligent-orchestration-of-your-end-to-end-supply-chain) ##### FutureLink Boston 2025 Keynote: Intelligent Orchestration of Your End-to-End Supply Chain Shabbir Dahod, President and CEO of TraceLink, shares how the company is executing on a long-standing vision for intelligent supply chain orchestration to reduce stockouts, lower working capital, and increase revenue. [View More](/resources/resource-center/futurelink-boston-2025-keynote-intelligent-orchestration-of-your-end-to-end-supply-chain) [ ![MINT](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/MINT%201.png.webp?itok=ip0dn7Qz) ](/resources/resource-center/introduction-to-end-to-end-supply-chain-digitalization-and-orchestration) ##### Introduction to End-to-End Supply Chain Digitalization and Orchestration Lucy Deus, Senior Vice President of Supply Network Products at TraceLink, explains how MINT enables integration across all supply chain partners to reduce stockouts, improve service levels, and operate more efficiently. [View More](/resources/resource-center/introduction-to-end-to-end-supply-chain-digitalization-and-orchestration) [ ![standardized](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-02/For%20Internal%2082.png.webp?itok=kw6sY2cE) ](/resources/resource-center/dscsa-to-commercial-asns-seamless-transition-on-the-traceLink-network) ##### DSCSA to Commercial ASNs: Seamless Transition on the TraceLink Network Dan Walles, Vice President of Product Marketing at TraceLink, shows how MINT helps companies maintain ASN delivery post-DSCSA while laying the groundwork for scalable supply chain digitalization. [View More](/resources/resource-center/dscsa-to-commercial-asns-seamless-transition-on-the-traceLink-network)