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[Resource Center](/resources/resource-center) # The Benefits of Improved Visibility in the Pharmaceutical Supply Chain ![banner-image](https://www.tracelink.com/sites/default/files/_global-asset/images/insights/roddy-martin-stand-alone-03.png) - [Download PDF](/node/14496/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/the-benefits-of-improved-visibility-in-the-pharmaceutical-supply-chain&title=The Benefits of Improved Visibility in the Pharmaceutical Supply Chain&summary=Watch TraceLink’s Roddy Martin explain how a digital network platform can help you increase supply chain visibility and improve demand forecast accuracy. &source=TraceLink "LinkedIn") - [ Facebook ](https://www.facebook.com/share.php?u=https://www.tracelink.com/resources/resource-center/the-benefits-of-improved-visibility-in-the-pharmaceutical-supply-chain&t=The Benefits of Improved Visibility in the Pharmaceutical Supply Chain "Facebook") - [ Mail ](mailto:?subject=The Benefits of Improved Visibility in the Pharmaceutical Supply Chain+|+TraceLink&body=https://www.tracelink.com/resources/resource-center/the-benefits-of-improved-visibility-in-the-pharmaceutical-supply-chain "Mail") - [ Twitter ](https://twitter.com/intent/tweet?text=The Benefits of Improved Visibility in the Pharmaceutical Supply Chain https://www.tracelink.com/resources/resource-center/the-benefits-of-improved-visibility-in-the-pharmaceutical-supply-chain&via=TraceLink "Twitter") #### Table of contents ### Key Takeaways - A digital supply network can improve supply chain visibility and empower pharmaceutical companies to create demand forecasts based on leading—as opposed to lagging—indicators. - Improved supply chain visibility can also help you build a more patient-centric supply chain. ![](https://play.vidyard.com/ZABnmSWmrMbg1646e74f14.jpg) What will it take to increase pharma supply chain visibility and improve demand forecast accuracy? TraceLink’s Roddy Martin explains in this quick video. **Transcript**: Most supply chains have traditionally operated off lagging indicators, which means it’s historical data. It’s things that have happened already. What’s really exciting is that with a platform like the Digital Network Platform, we’re exchanging data between real-time partners and networks, so we can move from this terrible lagging-indicator network to a network where we’re much closer to real-time and leading. This is really important because ultimately this is a patient-centric network and we’re **[driving patient outcomes](/agile-supply-chain/agile-supply-chain-credo "Agile Supply Chain Credo")**. We don’t need any source of discrepancy or any source of bad data or time lags, which get in the way of orchestrating the desired outcome with patients. --- Return to**: [Agile Supply Chain Insights](https://tracelink.com/the-patient-driven-supply-network/)** [Video](/category/video)[Supply Chain Collaboration](/category/supply-chain-collaboration), [Supply Chain Digitalization](/category/supply-chain-digitalization)[Supply Chain](/category/supply-chain) #### Table of contents Subscribe to Agile Supply Chain Insights Stay informed with the latest patient-centric agile supply chain thought leadership content. SUBSCRIBE Subscribe to Agile Supply Chain Insights Stay informed with the latest patient-centric agile supply chain thought leadership content. document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 2258); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_2258'); if (!formElement) { console.error("Form with id 'mktoForm_2258' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you for contacting us; we’ll be in touch shortly.** ##### Related Content [ ![digital-transformation-3.png](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/blog/digital-transformation-3.png.webp?itok=6IUcTHB8) ](/resources/resource-center/are-data-silos-hindering-your-supply-chain-visibility-idc-explains-why-pharma-supply-chains-need-a-single-source-of-truth) ##### Are Data Silos Hindering Your Supply Chain Visibility? IDC Explains Why Pharma Supply Chains Need a Single Source of Truth Traditional enterprise systems may be stifling your supply chain visibility, according to IDC. Find out what it will take to knock down the information silos. [View More](/resources/resource-center/are-data-silos-hindering-your-supply-chain-visibility-idc-explains-why-pharma-supply-chains-need-a-single-source-of-truth) [ ![thoughtleadership_supplychain_shipping_scan.jpg](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/agile-supply-chain/thoughtleadership_supplychain_shipping_scan.jpg.webp?itok=53JaphhM) ](/resources/resource-center/the-path-to-pharma-supply-chain-visibility-5-capabilities-you-need-to-focus-on-now) ##### The Path to Pharma Supply Chain Visibility: 5 Capabilities You Need to Focus on Now Learn the five capabilities you’ll need to develop to achieve actionable, end-to-end supply chain visibility. [View More](/resources/resource-center/the-path-to-pharma-supply-chain-visibility-5-capabilities-you-need-to-focus-on-now) [ ![thoughtleadership_globalnetwork.jpg](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/_global-asset/images/agile-supply-chain/thoughtleadership_globalnetwork.jpg.webp?itok=9j0qJJaF) ](/resources/resource-center/idc-these-3-capabilities-will-help-you-increase-supply-chain-agility) ##### IDC: These 3 Capabilities Will Help You Increase Supply Chain Agility IDC shares the top capabilities you need to achieve supply chain agility in the pharmaceutical industry. Read it now. [View More](/resources/resource-center/idc-these-3-capabilities-will-help-you-increase-supply-chain-agility)