Resources ## Breadcrumb 1. [Home](/) 2. [Resources](/resources/resource-center) 3. [Resource Center](/resources/resource-center) # Why Customers Demand Real-Time Visibility from 3PLs ![banner-image](https://www.tracelink.com/sites/default/files/2024-02/logistics%20hero_0.png) - [Download PDF](/node/29436/pdf) - [Share](#) - [ LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.tracelink.com/resources/resource-center/why-customers-demand-real-time-visibility-from-3pls&title=Why Customers Demand Real-Time Visibility from 3PLs&summary=Flavio Aliberti, VP of Business Strategy at Genpact, explains how real-time digital integration is transforming life sciences logistics. Watch the video to learn more.&source=TraceLink "LinkedIn") - [ Facebook ](https://www.facebook.com/share.php?u=https://www.tracelink.com/resources/resource-center/why-customers-demand-real-time-visibility-from-3pls&t=Why Customers Demand Real-Time Visibility from 3PLs "Facebook") - [ Mail ](mailto:?subject=Why Customers Demand Real-Time Visibility from 3PLs+|+TraceLink&body=https://www.tracelink.com/resources/resource-center/why-customers-demand-real-time-visibility-from-3pls "Mail") - [ Twitter ](https://twitter.com/intent/tweet?text=Why Customers Demand Real-Time Visibility from 3PLs https://www.tracelink.com/resources/resource-center/why-customers-demand-real-time-visibility-from-3pls&via=TraceLink "Twitter") #### Table of contents ![](https://play.vidyard.com/eNdUjBrXjksHinPefTdKZT.jpg) Life sciences manufacturers are increasingly demanding real-time digital integration and visibility from their 3PL and 4PL partners. This real-time data allows for faster issue resolution, improving efficiency and positively impacting the bottom line. Watch this brief video featuring Flavio Aliberti, Vice President of Business Strategy at Genpact, to learn more. Then contact TraceLink to learn how [MINT for Logistics](https://www.tracelink.com/products/partner-orchestration/mint/logistics) enables logistics services providers to quickly and cost-effectively integrate with 100% of their customers. // Wait for the DOM content to load document.addEventListener('DOMContentLoaded', function() { // Select the iframe with the dynamic class var iframe = document.querySelector('[class^="vidyard-iframe-"]'); // Wait for the iframe to fully load iframe.onload = function() { // Access the iframe's document var iframeDocument = iframe.contentDocument || iframe.contentWindow.document; // Select video elements inside the iframe (e.g., dynamic video classes) var videoElements = iframeDocument.querySelectorAll('[class^="_1l-"]'); // Iterate over each video element and add event listeners for Heap tracking videoElements.forEach(function(videoElement) { // Track when the video is played videoElement.addEventListener('play', function() { heap.track('Video Played', { videoClass: videoElement.className, // Track video class videoSource: videoElement.querySelector('source').src // Track video source }); }); // Track when the video is paused videoElement.addEventListener('pause', function() { heap.track('Video Paused', { videoClass: videoElement.className, videoSource: videoElement.querySelector('source').src }); }); // Track when the video ends videoElement.addEventListener('ended', function() { heap.track('Video Ended', { videoClass: videoElement.className, videoSource: videoElement.querySelector('source').src }); }); }); }; }); [Video](/category/video)[MINT for Logistics](/category/mint-logistics), [Multienterprise Information Network Tower (MINT)](/category/multienterprise-information-network-tower-mint)[Supply Chain Intelligence](/category/supply-chain-intelligence), [Supply Chain Visibility](/category/supply-chain-visibility), [Supply Chain Digitalization](/category/supply-chain-digitalization)[Manufacturing](/category/manufacturing), [Procurement](/category/procurement), [Supply Chain](/category/supply-chain), [Supply Relationship Management](/category/supply-relationship-management) #### Table of contents Meet with TraceLink to learn more about MINT for Logistics! Fill out the form to contact us now. document.addEventListener("DOMContentLoaded", function() { // Delay the execution by 2 seconds (2000 milliseconds) setTimeout(function() { (function() { 'use strict'; // Load Marketo form MktoForms2.loadForm("//go.tracelink.com", "776-BAW-230", 4895); })(); // Wait until the Marketo form is loaded MktoForms2.whenReady(function(form) { var formElement = document.getElementById('mktoForm_4895'); if (!formElement) { console.error("Form with id 'mktoForm_4895' not found."); return; } var formLocation = formElement.querySelector("input[name=formLocation]"); // Get the current URL and set the formLocation field if (formLocation) { var currentURL = window.location.href; formLocation.value = currentURL; } // Add onSuccess handler form.onSuccess(function(values, followUpUrl) { var formElem = form.getFormElem()[0]; if (formElem) { formElem.style.display = 'none'; } else { console.warn("Form element could not be found to hide it."); } var confirmMessage = document.getElementById('confirmform'); if (confirmMessage) { confirmMessage.style.display = 'block'; } else { console.warn("Confirmation message with id 'confirmform' not found."); } return false; // Prevent the form from submitting normally }); }); }, 2000); // Delay for 2 seconds }); **Thank you for contacting us! We’ll be in touch shortly.** ##### Related Content [ ![Offline event ](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/Offline%20event%201.png.webp?itok=40H1Nl_7) ](/resources/resource-center/digitalize-manufacturer-and-3PL-relationships-to-improve-customer-service-reduce-costs-and-ensure-product-availability) ##### Digitalize Manufacturer and 3PL Relationships to Improve Customer Service, Reduce Costs, and Ensure Product Availability Learn how the TraceLink network delivers real-time, high-quality integration between manufacturers and 3PLs at the industry's lowest price point. Watch the webinar! 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[View More](/resources/resource-center/3-key-webinar-insights-how-manufacturers-and-3pls-digitalize-shared-supply-chain-operations-to-improve-customer-service-and-reduce-costs) [ ![MINT](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-02/MINT.png.webp?itok=VUj02vxb) ](/resources/resource-center/digitalize-your-end-to-end-supply-chain-with-tracelink-multienterprise-information-network-tower) ##### Digitalize Your End-to-End Supply Chain with TraceLink Multienterprise Information Network Tower Learn how TraceLink MINT enables real-time supply chain intelligence through cost-effective B2B network integration with 100% of your contract manufacturers, suppliers, 3PLs, carriers, and customers. [View More](/resources/resource-center/digitalize-your-end-to-end-supply-chain-with-tracelink-multienterprise-information-network-tower) [ ![Supply chain performance](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/For%20Internal%2092.png.webp?itok=sDNneswn) ](/resources/resource-center/how-supply-chain-digitalization-creates-business-value-for-logistics-providers) ##### How Supply Chain Digitalization Creates Business Value for Logistics Providers Learn how supply chain digitalization with adds business value for logistics services providers in the life sciences industry. Watch the video and then contact us to learn more. [View More](/resources/resource-center/how-supply-chain-digitalization-creates-business-value-for-logistics-providers) [ ![Digital Network](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-03/Digital%20Network%201.png.webp?itok=ObySycyW) ](/resources/resource-center/tracelink-mint-unlocking-real-time-integration-between-3pls-and-their-customers) ##### TraceLink MINT: Unlocking Real-Time Integration Between 3PLs and Their Customers Learn how TraceLink MINT enables logistics service providers to provide customers with real-time inventory and order visibility. Watch the video! [View More](/resources/resource-center/tracelink-mint-unlocking-real-time-integration-between-3pls-and-their-customers) [ ![multienterprise information network tower](https://www.tracelink.com/sites/default/files/styles/resize_image_style_640_480/public/2024-02/MINTbanner2_0.png.webp?itok=JDzX9rPb) ](/resources/resource-center/scaling-up-the-need-for-next-gen-supply-chain-information-sharing) ##### Scaling Up: The Need for Next-Gen Supply Chain Information Sharing Learn why manufacturers are demanding real-time answers to questions about order status, inventory and more from logistics service providers. [View More](/resources/resource-center/scaling-up-the-need-for-next-gen-supply-chain-information-sharing)