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Cookie Policy

What are cookies and how do we use them?

“Cookies” are data files that a website sends to your computer while you are viewing [Tracelink.com] (the “Site”) which is operated by [Tracelink, Inc.] (“Tracelink,” “we” or “us”). These data files include information that allows the Site to remember important information that will make your use of the Site more efficient and useful to you.  The Site use cookies for a variety of purposes. [CONFIRM: We use cookie technology and IP addresses to obtain information from users and also to provide registered users with the best possible personalized online experience.]

Users to the Site use different web browsers and different computers. We automatically keep track of the type of browser (e.g., Internet Explorer) and operating system (e.g., Windows, Mac) used by a visitor and the domain name of the visitor's Internet service provider. We also track the total number of users to the Site in an aggregate form to allow us to update and improve the Site.

How do we use cookies to personalize your experience at our sites?

Cookie technology helps us deliver content and make the Site’s functionality easier for users.

Do third parties use cookies on our site?

We may allow third parties, such as like Google Analytics and Marketo, to use cookies on the Site. We do not control the cookies of third parties. You can download and run free software that allows you to set your preferences and block most third-party cookies.

Different types of cookies used by us

The cookies used by us are: Strictly Necessary, Performance, Functionality, and Targeting.

'Strictly Necessary' cookies let you move around the Site and use essential features like secure areas, shopping baskets and online billing. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet. We use these Strictly Necessary cookies to identify you as being logged in to the Site.

'Performance' cookies collect information about how you use the Site, such as which pages you visit and if you experience any errors. These cookies don't collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how the Site works.  We use performance cookies to provide statistics on how the Site is used and help us improve the Site by measuring any errors that occur.

Functionality' cookies are used to provide services or to remember settings to improve your visit. We use 'Functionality' cookies to remember your settings and show you when you're logged in to the Site.

‘Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognizing that you have visited the Site. We use 'Targeting' cookies to gather information that could be used to display content that we think may interest you.

What are Web beacons and how do we use them?

Some of the Site’s pages may contain electronic images called Web beacons, sometimes known as one pixel GIFs, clear GIFs or pixel tags.  Web beacons allow us to count users who have viewed the Site’s pages.  In promotional email messages, web beacons allow us to count how many people read them.  Web beacons are not used to access your personal information without your consent.

How can you control cookies?

If you don't want cookies, you can set your computer to warn you each time a cookie is sent or turn off all cookies through your browser (e.g., Internet Explorer, Chrome or Firefox). Check your browser HELP menu to learn the correct way to change or update your cookies.

You also may wish to visit http://youradchoices.com or http://www.allaboutcookies.org/, which contain information about cookies and how to control them. You will also find details on how to delete cookies from your computer as well as more general information about cookies.

Please be aware that restricting cookies may impact on the functionality of the Site.

Updated: August 2017

 

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