Skip to main content
Home
  • AI Mode
  • Supply Chain Orchestration
    fast
    Supply Chain Orchestration
    • Life Sciences Company
    • Direct Material Supplier
    • Contract Manufacturer
    • Third Party Logistics
    • Wholesale Distributor
    • Healthcare Provider
    • Retail Pharmacy
  • Network
  • Products
    fast
    Products
    • Multienterprise Information Network Tower (MINT)
    • Process Orchestration for Empowered Teams (POET)
    • Track-and-Trace
  • Resources
    fast
    Resources
    • Resource Center
    • TraceLink University
    • Partners
    • Community
    • Events
  • About
    fast
    About
    • Our Story
    • Newsroom
    • Culture and Careers
    • Leadership
    • Our Values
    • Corporate Social Responsibility
    • Contact Sales
  • Log In
    • Tracelink Classic
      TraceLink Classic app.tracelink.com
      Redirect
    • Opus Platform
      Opus Platform opus.tracelink.com
      Redirect
Log In
  • Tracelink Classic
    TraceLink Classic app.tracelink.com
    Redirect
  • Opus Platform
    Opus Platform opus.tracelink.com
    Redirect
Newsroom

Breadcrumb

  1. Home
  2. About
  3. Newsroom

TraceLink Co-Founder and SVP of Supply Network Products Lucy Deus Named Recipient of 2024 Women in Supply Chain Award

banner-image
  • Download PDF
  • Share
    • LinkedIn
    • Facebook
    • Mail
    • Twitter

Table of contents

Deus was recognized in the Trailblazers category, which honors female leaders who continue to pave the way for future women in logistics

BOSTON, Massachusetts — September 16, 2024 — TraceLink, the only no-code platform for intelligent orchestration of end-to-end supply chains, proudly announces that Lucy Deus, SVP of Supply Network Products at TraceLink, has been named a winner of Supply & Demand Chain Executive’s 2024 Women in Supply Chain Award. These prestigious awards honor female supply chain leaders and executives whose accomplishments, mentorship, and examples set a strong foundation for women at all levels of a company’s supply chain network.

As global supply chains face increased complexity, challenges, and digitalization opportunities, Lucy Deus is driving transformational change at TraceLink for the benefit of its customers and patients globally. As a critical leadership voice, Deus has been instrumental in bringing the voice of the customer and supply chain experience to help shape its unique OPUS platform as a critical supply chain digitalization capability. This collaboration has ensured that the platform is optimized to meet the real-world needs of supply chain stakeholders, offering greater efficiency, visibility, and collaboration.

The upcoming Magnum release of TraceLink’s OPUS Platform introduces revolutionary capabilities, including the highly anticipated orchestrations for use cases including external manufacturing, logistics, and commerce. These orchestrations streamline processes such as forecast collaboration, production planning, supplier collaboration, inventory management, order management, warehouse and logistics, financial reconciliation, and returns management—delivering unprecedented speed and flexibility across the supply chain.

This platform release also features:

  • A universal integration platform with “integrate-once” support for all modes of integration, simplifying connectivity across customer and partner systems.
  • A no-code solution designer for rapid deployment of multi-enterprise solutions by business users, accelerating time to value and reducing the cost of end-to-end supply chain digitalization projects.
  • The industry's first end-to-end digital orchestration engine and next-generation B2B transaction exchange, enhancing transaction speed and precision.
  • Configurable supply chain reports and dashboards, offering real-time process visibility for improved collaboration and decision-making.
  • A generative AI co-pilot, designed to accelerate supply chain digitalization and optimize operational performance.

"Lucy embodies the essence of leadership, innovation, and impact in our industry,” said Shabbir Dahod, President and Chief Executive Officer of TraceLink. “Her contributions, from leading cutting-edge product teams to influencing global standards, have set new benchmarks for excellence and underscore her relentless commitment to improving supply chain outcomes for businesses and patients alike. Her story is a testament to what can be achieved through dedication and forward-thinking."

A true pioneer in the field, Lucy played a significant role in standardizing supply chain traceability as a technical editor for EPCglobal, a GS1 initiative for industry-driven standards. Her leadership has not only advanced the industry but has also earned her numerous accolades, including the 2017 Boston Business Journal "Women to Watch in Science and Technology," the 2009 PharmaVoice 100 "Most Inspiring People," and the 2008 EPCglobal "Person of the Year." In addition to standards, Lucy holds patents for critical technologies in the supply chain domain, including dynamic full-product lifecycle pharmaceutical data distribution and methods for collaborative execution of business processes.

Reflecting on her recognition, Deus shared, "This honor is not just a personal achievement but a testament to the incredible teamwork and innovation that drive our field forward. I am inspired by my colleagues and fellow award recipients and am grateful for the opportunity to contribute to advancements that enhance supply chain processes and positively impact businesses and patient outcomes."

The full list of winners can be found here. Recipients will be honored at this year’s Women in Supply Chain Forum, set to take place November 12-13, 2024 in Atlanta. 

About Supply & Demand Chain Executive:

Supply & Demand Chain Executive is the only supply chain publication covering the entire global supply chain, focusing on trucking, warehousing, packaging, procurement, risk management, professional development, and more. Go to www.SDCExec.com to learn more.

 

Table of contents

Related Content
use cases
TraceLink's Magnum Release of its OPUS Platform Will Revolutionize Supply Chain Management by Enabling All Businesses to Digitalize their End-to-End Supply Networks
TraceLink, the largest end-to-end digital network platform for intelligent orchestration of the life sciences and healthcare supply chain, has announced the Magnum release of its flagship platform, OPUS, the only no-code network digitalization platform designed to democratize access to end-to-end supply chain integration and orchestration.
View More
india compliance
TraceLink Launches Program to Enable Solution Partners and Integrators to Digitalize End-to-End Supply Chains
TraceLink Inc., the only no-code platform for intelligent orchestration of end-to-end supply chains, has announced the second generation and expansion of its ecosystem partner program, OPUS PartnerLink.
View More

Cookie Settings

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies or similar tracking technologies. Please see below for an overview of the categories of cookies and similar technologies used on this site. You can allow or deny some of all of them, except Strictly Necessary Cookies which are required to provide the site to you. However, blocking some types of cookies may impact your experience of the site and services we are able to offer.

Please see our Cookie Policy for more details, including a list of the cookies we use. You can change your consent options at any time by following the “Cookie Settings” link in the Cookie Policy.
'Strictly Necessary' cookies let you move around the Site and use essential features like secure areas, shopping baskets and online billing. Without these cookies you would not be able to navigate between pages or use certain vital features of our Site, so we do not require your consent for their use. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet. For example, we use these Strictly Necessary cookies to identify you as being logged in to the Site. You can set your browser to block or alert you about these cookies, but if you do so, some parts of the Site will not work.
'Performance' cookies collect information about how you use the Site, such as which pages you visit, the time spent on the Site and if you experience any errors. We use performance cookies to provide aggregated statistics on how the Site is used and help us improve the Site including by measuring any errors that occur.
'Functional' cookies are used to provide services or to remember settings to improve your visit. We use 'Functionality' cookies to remember your settings and choices and show you when you're logged in to the Site.
‘Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognizing that you have visited the Site. We also use 'Targeting' cookies to gather information that could be used to display content that we think may interest you.

Footer

  • Quick Links
    Get a Demo
    TraceLink Network Directory
    The Network
    OPUS Platform
    Technical Support
    Open Jobs
    API: Terms of Use
  • Products
    Multienterprise Information Network Tower
    U.S. DSCSA Compliance
    Targeted Recalls
    Process Orchestration for Empowered Teams
    Serialization
    Global Compliance
  • Resources
    Resource Center
    Events
    TraceLink University
    Partners
    Community
  • About TraceLink
    Our Story
    Newsroom
    Culture & Careers
    Leadership
    Our Values
    Corporate Social Responsibility
  • Hot Topics
    Transaction Integration
    Supply Chain Visibility
    DSCSA Compliance
    Process Orchestration
    Kazakhstan Compliance for Pharmaceuticals
    Kyrgyzstan Compliance for Pharmaceuticals
Follow Us on Social
Facebook
Linkedin
X
Legal & Trust.
© TraceLink Inc. 2009-2026 All Rights Reserved
Contact Us Today
Contact us today to begin your journey toward agentic supply chain orchestration — digitalize your end-to-end supply chain with intelligence, flexibility, and collaborative orchestration.
Contact Us
Stay Up-to-Date
Subscribe to receive industry insights and stay at the forefront of evolving trends.
Subscribe