Serialization is a powerful weapon in the war on drug counterfeiting. But it has also created enormous complexity and new sources of supply chain disruption that threaten your operational excellence goals and can even prevent the delivery of life-saving medicines to patients in need. Download our eBook, "From Reactive to Proactive: Take Control of Your Serialized Operations and Achieve Operational Excellence with Self-Service Analytics," to learn how serialization process exceptions across global regulatory markets have led to an unprecedented rise in supply chain disruptions, and what it will take for manufacturers to deliver products on time and in full.