Skip to main content
Register for FutureLink Barcelona 2026 Today→
TraceLink — Network for Greater Good
AI Mode Agents AI Solutions Network Resources About
LOG IN TraceLink Classic OPUS Platform
Resources

Breadcrumb

  1. Home
  2. Resources
  3. Resource Center

What is the Connection Between Product Serialization and Supply Chain Visibility?

banner-image
  • Download PDF
  • Share
    • LinkedIn
    • Facebook
    • Mail
    • Twitter

Table of contents

Key Takeaways

  • Product serialization is a key enabler that can help you achieve end-to-end supply chain visibility. 
  • Serialization compliance and supply chain teams should work closely together on supply chain visibility initiatives. 

Get Roddy Martin’s take on the powerful connection between serialization and supply chain visibility—and why serialization and supply chain teams need to be closely aligned.

Transcript:
There’s been a lot of debate around the differences in organizations between the approach to serialization and the approach to supply chain visibility. In reality, they’re one and the same issue.

Serialization and the ability to track and trace a product across the network for patient safety was driven by the regulatory bodies. 

But the supply chain is looking for where a product was, where it originated, and where it is in its journey toward the patient.

Well, this just means that the serialization team and the supply chain team driving for inventory and visibility need to be sitting around the same table. 

This is nirvana for the supply chain. The fact that any company that’s serialized has access to inventory levels if they simply bring all these teams together, and digitize this serialized data, and make it visible to the end-to-end supply chain.


Return to: Agile Supply Chain Insights

<a href="/category/video" hreflang="en">Video</a><a href="/category/serialized-product-intelligence" hreflang="en">Serialized Product Intelligence</a><a href="/category/supply-chain-digitalization" hreflang="en">Supply Chain Digitalization</a><a href="/category/serialization" hreflang="en">Serialization</a>

Table of contents

Subscribe to Agile Supply Chain Insights
Stay informed with the latest patient-centric agile supply chain thought leadership content.
SUBSCRIBE
Subscribe to Agile Supply Chain Insights
Stay informed with the latest patient-centric agile supply chain thought leadership content.
 

Thank you for contacting us; we’ll be in touch shortly.

Related Content
digital-transformation-3.png
Are Data Silos Hindering Your Supply Chain Visibility? IDC Explains Why Pharma Supply Chains Need a Single Source of Truth
Traditional enterprise systems may be stifling your supply chain visibility, according to IDC. Find out what it will take to knock down the information silos.
View More
thoughtleadership_supplychain_tablet_warehouse_3.jpg
Special Episode: IDC on Winning Strategies for Increasing Resilience in the Face of Supply Chain Disruptions
Get expert advice from IDC on what it takes to boost supply chain resiliency and respond effectively to supply chain disruptions like those caused by COVID-19.
View More
thoughtleadership_supplychain_shipping_scan.jpg
The Path to Pharma Supply Chain Visibility: 5 Capabilities You Need to Focus on Now
Learn the five capabilities you’ll need to develop to achieve actionable, end-to-end supply chain visibility.
View More
roddy-martin-stand-alone-15.png
Demand Forecast Accuracy: The Supply Chain Leaders Holy Grail
TraceLink’s Roddy Martin explains how a digital supply network can help you improve demand forecast accuracy.
View More
binder-thumb-1-550.jpg
How Santen Pharmaceutical is Using Serialization to Drive Supply Chain Transformation
Frank Binder, head of global supply chain management at Santen, discusses how serialization will allow Santen to gain operational intelligence and drive growth.
View More
magner-thumb-small-550.jpg
How Technology is Fueling the Future of the Pharma Supply Chain
Watch renowned supply chain expert Maeve Magner discuss the advantages that emerging markets may have as they embrace the digital pharmaceutical supply chain.
View More

Cookie Settings

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies or similar tracking technologies. Please see below for an overview of the categories of cookies and similar technologies used on this site. You can allow or deny some of all of them, except Strictly Necessary Cookies which are required to provide the site to you. However, blocking some types of cookies may impact your experience of the site and services we are able to offer.

Please see our Cookie Policy for more details, including a list of the cookies we use. You can change your consent options at any time by following the “Cookie Settings” link in the Cookie Policy.
'Strictly Necessary' cookies let you move around the Site and use essential features like secure areas, shopping baskets and online billing. Without these cookies you would not be able to navigate between pages or use certain vital features of our Site, so we do not require your consent for their use. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet. For example, we use these Strictly Necessary cookies to identify you as being logged in to the Site. You can set your browser to block or alert you about these cookies, but if you do so, some parts of the Site will not work.
'Performance' cookies collect information about how you use the Site, such as which pages you visit, the time spent on the Site and if you experience any errors. We use performance cookies to provide aggregated statistics on how the Site is used and help us improve the Site including by measuring any errors that occur.
'Functional' cookies are used to provide services or to remember settings to improve your visit. We use 'Functionality' cookies to remember your settings and choices and show you when you're logged in to the Site.
‘Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognizing that you have visited the Site. We also use 'Targeting' cookies to gather information that could be used to display content that we think may interest you.
Register for FutureLink Barcelona 2026 Today→
TraceLink — Network for Greater Good
Log In OPUS Platform · TraceLink Classic
AI Mode
Featured Report The Agentic Supply Chain Operating Model →

Agentic Business Processes

External Manufacturing Logistics Transportation Commerce Compliance

Products

Digital Transaction Exchange Process Collaboration Global Track-and-Trace Regulatory Compliance Real-Time Intelligence

Resources

Resource Center TraceLink University Partners Community Customers Events

About TraceLink

Company Overview Newsroom Culture & Careers Open Jobs Legal & Trust Center Corporate Social Responsibility Network Directory Glossary

Hot Topics

Eliminate Stockouts Improve OTIF Reduce Costs Increase End-to-End Visibility Accelerate Order-to-Cash Optimize Inventory Levels Scale Cross-Partner Execution
Need assistance? Contact Technical Support→

Contact Us Today

Transform your supply chain operations with a human-agent workforce.

Contact Us →

Stay Up-to-Date

Subscribe to receive industry insights and evolving trends.

Thanks — you're subscribed.

© TraceLink Inc. 2009–2026 All Rights Reserved