As companies begin to take a “business as usual” approach to serialization, they have an unprecedented opportunity to deploy business analytics tools and implement data-driven, collaborative supply chain solutions. In June, FutureLink Barcelona audience polling revealed an industry at a turning point as it begins to leverage its investment in serialization to create powerful new opportunities for data-driven business innovation.

Read their responses to learn how stakeholders across the supply chain plan to leverage serialization data to initiate large-scale organizational change and create new business value while protecting the global drug supply.